Sales funnels are the strategic roadmaps that guide prospects toward conversion. For the smoothest path, you need a sales funnel builder that offers customizable templates and provides robust analytics to optimize every step of the journey.
The best sales funnel builders include ClickFunnels, Go High Level, Systeme.io, and GetResponse. These tools stand out because of their intuitive user interfaces, diverse features, competitive pricing, and ease of integration with third-party software.
Now that I’ve highlighted some of the top sales funnel builders, let’s explore each one in depth. Comparing the various tools and features can help you decide which option will be best for your business.
Best Sales Funnel Builders
- ClickFunnels (Top Pick)
- Go HighLevel
- Systeme.io
- GetResponse
Top Funnel Builders Comparison Table
| Sales Funnel Builder | Overall Score | Bottom Line | Price |
|---|---|---|---|
 ClickFunnels | 89 |  Top funnel builder for businesses, with user-friendly drag-and-drop features | Check Out On ClickFunnels |
 Go HighLevel | 86 | White-label software for agencies & SaaS resellers; offers a comprehensive collection of features | Check Out On Go HighLevel |
 Systeme.io | 84 | Affordable, feature-rich marketing tool; perfect for start-ups on a tight budget | Check Out On Systeme.io |
 GetResponse | 81 | Funnel builder offering AI-enabled automation and a variety of third-party integrations. | Check Out On GetResponse |
Detailed Analysis of the Best Sales Funnel Builders
1. ClickFunnels
Overall Score: 89
Best for businesses that need an all-in-one software
This is the most popular funnel builder, commanding more than half of the market share.
Whether you need to make landing pages, webinar sign-up pages, or product/service pages, this is one of the best tools out there.
ClickFunnels makes funnel building fast and easy for beginners thanks to its drag-and-drop feature.
It isn’t a golden bullet that is guaranteed to make a business succeed, but it can help you increase conversions if you pair it with a clear strategy and an in-depth understanding of your potential customers.
What Makes ClickFunnels Stand Out?
Pros
- A simple user interface
- Comprehensive features to perform a wide selection of marketing functions
- Supports integration with most tools
Cons
- The up-front cost is high and recurring bills occur annually
- Customer support can be lacking at times
User Interface
Rating: 9/10
The ClickFunnels 2.0 dashboard is cleaner and it’s now easier to organize tasks compared to version 1.0. With the search icon, you can quickly find any funnels on your list.
To adjust your account information, just use the gear icon on the drop-down menu at the top right of your profile.
This will lead you to an all-in-one settings menu that makes navigation and funnel adjustment simple.
Features
Rating: 9/10
ClickFunnels stands out because of its comprehensive suite of features that allow you to design, create, and execute sales funnels without any coding knowledge.
For instance, the drag-and-drop feature comes in handy when you want to add or remove elements from your landing pages.
You can know more about such features through my article on ClickFunnels Features.
When it comes to templates, ClickFunnels has a huge selection for all types of sales funnels.
Whether you want to create a webinar, invite prospects to sign up for a free guide, create an e-commerce page, or launch a product, you will have a template at your fingertips.
My article on ClickFunnels Landing Page Templates will show you some really cool ideas which you can use as it is for your funnel.
Other features that make ClickFunnels a comprehensive tool include:
- Email marketing tools
- Visual funnel builder
- A/B testing
- Landing page builder
- Customer chat software
- Website builder
- Marketing workflows
- Community builder
- Blog builder
- Calendar software
- CRM
- Domain manager
With these features, you can manage all the sales functions of your business on one platform.
Integrations
Rating: 9/10
In addition to providing plenty of built-in functions, ClickFunnels also allows you to integrate third-party apps directly into your project. Some of the most popular tools include:
- Payment gateways: Stripe, PayPal, NMI, Klarna, Apple Pay, Google Pay, and Coinbase
- Email marketing software: Gmail, Mailchimp, MailerLite, ActiveCampaign, Keap, iContact, and ZeroBounce(among others)
- CRMs: HubSpot, ActiveCampaign, Infusionsoft by Keap, Zapier, and PipeDrive
- Membership platforms: Memberful, Kajabi, Thinkific, and WishList
- E-commerce builders: WooCommerce, Shopify, ThriveCart, SamCart, and BigCommerce
ClickFunnels makes it quick and easy to integrate these tools. With this extra boost, you have even more power and design freedom in your funnel. Go beyond the built-in features with these amazing add-ons.
Use Cases
Rating: 10/10
The tool is ideal for building service and product funnels thanks to its practical features. Moreover, the funnel templates are attractive to the eye, so designers can enjoy them as well.
Check out my guide on the basics of funnel templates if it’s a new concept to you.
ClickFunnels has gained popularity in many circles thanks to its broad appeal.
Even without technical skills, it is easy to use ClickFunnels with the drag-and-drop editor.
This makes it appealing to those who want to operate a business, but do not have experience in coding or website design.
Price
Rating: 7.5/10
ClickFunnels offers a 14-day free trial, which can be canceled at any time. Beyond the trial period, the paid packages include Basic, Pro, and Funnel Hacker.
You can choose the annual or monthly package. However, the monthly discount is lower, making it a significant investment, especially for beginners.
This is one of the primary drawbacks of ClickFunnels compared to other funnel builders.
2. Go HighLevel
Overall Score: 86
Best for Agencies and SaaS Reselling Businesses
Go HighLevel is an all-in-one white-label software that helps you manage all your business and workflows in one place.
Whether you want to build a funnel, schedule calls, or design a landing page this tool has everything you need.
As a white-label SaaS, Go HighLevel allows you to customize the app and then resell it to small businesses.
The Go HighLevel Difference
Pros
- Easy to resell because it is a white-label software
- Comprehensive features
- Easily customizable for personal brands
Cons
- It is quite expensive
- Some of the more advanced features can be difficult to learn and use
User Interface
Rating: 8/10
This tool is more than just a sales funnel builder. The Go HighLevel dashboard allows you to create an agency platform to manage several businesses at once.
Users can access account settings in the sub-account section. Although this can be overwhelming if you don’t have the technical skills, the basic package will be enough to help you manage your business.
You can switch between different clients’ dashboards to monitor the performance of each business.
Additionally, you can manage various websites, social media, and short message service accounts on one platform. The statistics appear as interactive visualizations that help you take in the analytics at a glance.
Features
Rating: 9/10
Go HighLevel takes pipeline marketing to the next level by guiding prospects through each stage of the process.
Even those who were once out of reach can become paying clients once they reach the end of your funnel.
This funnel builder allows you to create websites, landing pages, forms, and surveys with its simple drag-and-drop processes.
Under the opportunities pipeline, a powerful sales funnel function makes it easy to manage the flow of your prospects.
You can segment the contacts into different groups based on their level of engagement. This means you can go beyond the standard AIDA models.
Now you have the freedom to include or remove steps in your funnels so each one is tailored to the individual customer’s journey.
Other essential features include:
- Phone and email management
- User customizations
- AI integration
- Offer and discount mapping
- Domain management
- Content management and scheduling
- Templates for landing pages, websites, forms, and funnels
- Membership portal function
- Reputation management
- Reporting tools
Over the years, ClickFunnels has dominated the funnel-building industry, but Go HighLevel is gaining popularity because of its competitive features.
Integrations
Rating: 9/10
It is possible to connect your Go HighLevel account with almost any tool. Some of the tools and platforms you can integrate include:
- Social media accounts: Facebook, Instagram, and TikTok,
- Google tools: Google My Business, Workspace, and Gmail
- Payment gateways: Stripe, PayPal, Authorize.net, and Square
- E-commerce platforms: Shopify and WooCommerce
- Accounting software: QuickBooks
- CRM tools: ActiveCampaign and Mailchimp
Because you can integrate Go HighLevel with Zapier, it is also possible to add other tools if you have access to their API key. With this option, the list of integrations becomes almost endless.
Use Cases
Rating: 9/10
Go HighLevel has broad applicability, but it is most often used by those who want to design and resell funnels. It’s quite business-oriented and can easily change hands.
You can access four primary categories of functionalities, depending on your needs. These include:
- Agency features: White-labeling and SaaS reselling (up to 20 customizations)
- CRM: Contact listing and activity scheduling
- Extras: HIPAA-compliant mobile apps and advanced account setup
- Intangibles: HighLevel community, access to add-ons, and resources
The automation feature comes in handy when it comes to streamlining repetitive tasks, nurturing leads through personalized communication, and triggering actions based on specific conditions.
One downside is the website itself. It often redirects users to the user dashboard, which makes it somewhat difficult to navigate. This means you can’t interact with a user dashboard before signing up for Go HighLevel.
Buyers and sellers alike will both need access before the transaction is over. But as long as everyone is on the same page, Go HighLevel is a great option.
Price
Rating: 8/10
HighLevel has a 14-day free trial, which you can cancel if the tool doesn’t meet your expectations. After the trial, you can subscribe to the Starter, Unlimited, or Agency Pro plans.
Although the pricing is comparable to ClickFunnels, Go HighLevel bills monthly, which makes the plans more manageable. So if you want to try it out for a short period, it won’t be as expensive.
3. Systeme.io
Overall Score: 84
Best for Start-ups on a Low Budget
Many funnel building tools offer free trials, but it’s rare to find one that offers an unlimited free version. But that’s what makes Systeme.io stand out from the competition!
The generous free trial makes this tool a good option when the marketing budget is on a shoestring.
Most start-ups shrug at the thought of an all-in-one marketing software because of the cost implication, but Systeme.io offers an affordable solution without compromising functionality or quality.
With this funnel builder, you can create and manage sales funnels, execute targeted email marketing campaigns, build engaging blogs, and accept online payments.
Check out my guide on managing sales funnels to know the step-by-step process.
The sales funnel automation helps you take your prospects from the attention to action stage without losing track of anything.
Why Choose Systeme.io?
Pros
- Affordable features and a free lifetime package
- A minimalist and clean interface that is easy to navigate
- Third-party affiliate opportunities
Cons
- Limited template customization options
- Basic analytics
- Limited options in the free version
User Interface
Rating: 9/10
The minimalist dashboard lets you easily scan the essential statistics of your sales funnel. A live statistics dashboard can also help you keep tabs on what is happening in your business.
Using the top bar menu, you can navigate through your contacts, emails, funnels, blogs, automation, products or sales, and help center.
The free ebooks on different pages make the funnel-building process easy, even if you don’t have the necessary technical skills.
Just like ClickFunnels and Go HighLevel, this tool has a drag-and-drop functionality for seamless funnel design.
Features
Rating: 8/10
For the funnel feature, Systeme.io provides numerous templates that you can customize with the drag-and-drop system. This platform includes page templates for sales, upsells, orders, and much more.
You can use this tool to manage your contacts whether you’re using a free or paid account. This feature allows you to assign tags to your contacts for segmentation and add or remove contacts from a list.
In addition to these features, Syeteme.io allows you to automate your funnel, send emails, manage your courses, and create a list of physical products.
Integrations
Rating: 8/10
It is easy to integrate Systeme.io with autoresponders like ActiveCampaign and SendGrid if you don’t like its automation feature.
All that is required is the tool’s API key! You can also use Zapier to allow your Systeme.io account to integrate with other tools.
The platform is compatible with several payment gateways, including:
- Stripe
- PayPal
- Razorpay
- Mercado Pago
- Mollie
- Flutterwave
These diverse options allow you to accept payments from almost anywhere in the world.
Use Cases
Rating: 8/10
The dashboard gives you a live update of leads and closed deals for on-the-go business management.
Therefore, this is a good platform if you are managing a business with high daily turnover or sensitive customer relationships.
Additionally, Systeme.io is quite affordable, so it is a good option for those who are learning how to work with funnel builders. Start-ups and businesses on a budget may also find it quite valuable!
Price
Rating: 9/10
Systeme.io is one of the most affordable sales funnel builders on the market. For starters, the platform offers a free lifetime package that you can use as long as you want to!
You’ll gain access to a variety of features and functions, but you can also upgrade to a paid plan if you need more options. The other packages are known as Start-up, Webinar, and Unlimited.
Apart from the affordable rates, Systeme.io offers monthly subscriptions, making it an ideal choice for budget-conscious entrepreneurs who are looking to maximize their marketing efforts.
Besides managing your business marketing, you can earn through affiliate marketing for other products and services listed on the platform.
4. GetResponse
Overall Score: 81
Best for Small and Growing Business
GetResponse is one of the oldest and most popular email marketing tools. It dates back to the late 1990s and was founded as a newsletter platform.
Over the years, it has grown to include digital marketing features like automation, funnels, and website builders.
If you are looking for a sales funnel builder with robust email marketing functionality, GetResponse is the solution.
The tool helps you to manage your e-commerce, create sales funnels, chat with prospects, schedule webinars, and design landing pages.
The AI-powered autoresponder also tracks the progress of potential clients all the way from the attention phase to the post-action phase.
What Sets GetResponse Apart?
Pros
- AI-enabled automation
- Affordable rates for entry-level packages
- Supports several payment gateways
Cons
- The user interface is a bit clunky
- The highest package may be cost prohibitive
User Interface
Rating: 8/10
The clean and user-friendly home page allows you to access all the tools easily. You won’t have to navigate through convoluted menus to find what you’re looking for.
Also, the drag-and-drop feature makes funnel building a breeze.
Thanks to the comprehensive menu and drop-down options, you can access most features from the home page, streamlining your workflow and maximizing productivity.
You can also add or remove various functions from the dashboard based on your actual needs.
Features
Rating: 8/10
The GetResponse conversion funnel allows you to automate the sales process, nudge customers to convert, or guide them through every step of the buyer’s journey with personalized interactions and targeted messaging.
Other features include:
- Pop-up forms
- Landing page templates
- E-commerce tools
- Reports and analytics
- Website builders
- Webinar tools
The sales funnels are supported by an intuitive email marketing functionality that is AI-integrated. With this feature, it is easy to personalize your offers for different segments of your potential clients.
Integrations
Rating: 8.5/10
You can integrate GetResponse with over 170 tools to boost its functionality. No matter which apps you prefer, this funnel builder can help you connect to your favorites.
- E-commerce: Shopify, Magento, WooCommerce, BigCommerce, Chargify, WordPress, and Amazon Payments.
- Payment gateways: PayPal, Recurly, PayU, Stripe, Qiwi, and Square.
- Customer management: Hubspot, Zendesk, Salesforce, Zoho, Salesflare, and Microsoft Dynamics 365
The funnel builder is also compatible with Zapier, allowing you to connect your account with even more third-party tools to enhance your business.
Use Cases
Rating: 8/10
GetResponse supports new and experienced users alike. It has been around for many years, and has evolved with the times.
New features like the AI-enabled automation makes it easy to manage campaigns, even without technical know-how. So, this is a good tool if you are a beginner and want a soft landing as you advance.
Previous versions of GetResponse were old-fashioned and heavy on devices, which could lead to low speed.
Over time, the platform has improved the outlook but requires optimization for faster performance on various devices.
If you have tried it in the past, you may want to give it another go. You may be surprised by how much it has changed!
Price
Rating: 8/10
GetResponse offers a 30-day free trial to help you make an informed purchase decision.
The platform provides the following paid packages: Email marketing package, Marketing Automation, E-commerce Marketing, and GetResponse Max.
All the packages are billed annually, which means the higher packages have significant cost implications. Be sure to budget for the plan you choose.
Balancing Your Budget and Business Needs
As you search for a funnel builder, you’ll want a tool that will help you manage all the aspects of your business.
While most software promise this, few manage to deliver the seamless integration of design, analytics, and automation necessary for optimal performance and scalability.
However, ClickFunnels, Go HighLevel, Systeme.io, and GetResponse deliver most, if not all, of the features you need to create and manage sales funnels.
The first two offer comprehensive functionalities, while GetResponse and Systeme are ideal for tight budgets.
All of these platforms perform well in their own spheres.
I can recommend all of them due to their performance and features, and encourage you to review the specific pros and cons as you make your final decision.