If you’re like most business owners, you rely on ClickFunnels to help you create sales funnels and landing pages. But sometimes, it may not work the way it’s supposed to. Maybe you’re not getting the results you want, or you have run into a bug in the system.
Your ClickFunnels is not working because either you’re making a conceptual mistake or there’s a tech glitch. Concept errors include unclear goals, wrong targeting, and a lack of a funnel strategy. Glitches include third-party integration problems, and a submit button failure.
So, what do you do when your ClickFunnels isn’t working? In this post, we will discuss a few of the most common mistakes people make, some ClickFunnels errors, and some reliable ways to overcome these issues.
Common Strategic Mistakes People Make with ClickFunnels
In many cases, the source of the problem is obvious but easy to overlook. This is particularly true when it comes to ClickFunnels.
People often make the same mistakes over and over again without addressing the root of the problem.
If you want to ensure that you’re using ClickFunnels properly, you’ll want to watch out for some common mistakes people make.
A lot of issues can be fixed if you use ClickFunnels with a clear strategy in mind. My guide on ClickFunnels strategy will help you craft your own, unique path.
Sometimes conceptual errors cause the biggest problems down the road.
1. Not Knowing Your Target Audience
This is another mistake that many people make with ClickFunnels. They create a funnel, but they have no idea who their target audience is.
If you try to appeal to everyone, you’ll be less successful than if you targeted a specific group.
Without knowing your target audience, it’s difficult to create a funnel that will be effective.
You need to know what their needs and wants are, as well as their demographics. For example, let’s say you’re a B2B company that sells office supplies.
Your target audience is probably businesses, not consumers. So your funnels should focus on getting leads from other businesses or companies.
If you’re not sure who your target audience is, then we recommend doing some market research.
Create a detailed customer profile, and then create funnels that are tailored to their wants and needs.
2. Not Having a Clear Goal
ClickFunnels is a fantastic tool that can help you achieve your marketing goals, but only if you have a specific goal in mind.
If you don’t have a goal, it can be difficult to know how much traffic you should expect in order to convert sales or leads.
For example, let’s say you’re creating a product launch funnel. Your funnel manages to generate 50 leads in the next 30 days.
But when you look at the results, you realize that the conversion rate for those leads is only about 20%. And you’re not happy with that.
If you had a specific goal in mind, like generating 100 leads within the same timeframe, then you would know that your current conversion rate isn’t good enough.
Then you could optimize it better to reach your goals. So what does this mean for you? Well, it means that you need to go back and figure out your goal.
Decide what you want the end result of this funnel to be. Once you know that, it will be much easier to create a funnel that achieves your desired outcome.
3. Not Strategizing the Funnel
ClickFunnels can do wonders for your business, but it’s not a magic bullet.
You need to have a good strategy in place before you can get the most out of this tool.
That means you have to understand your customers and provide the things that they want/need to solve their problems.
Without a strategy in place, it’s difficult to know which funnel will be the most effective for your business.
If you try to create a “one-size-fits-all” type of funnel, then you’ll end up wasting time and money on something that doesn’t work.
Your funnel needs to be targeted towards a specific audience, and it should solve a problem that your customers face.
For example, let’s say you’re running an online business that sells clothes for men and women.
If you create one funnel with all of the products available on your website, then your conversion rate will probably be very low.
But if you segment your audience into men and women, then you can create two different funnels tailored to the specific preferences of each group.
That way, your conversion rate will be much higher because each funnel is targeted towards a specific type of customer.
The chances of losing them along the way will be much lower than if you try to sell to everyone at once.
Creating a funnel without a strategy is like trying to build a house without a blueprint.
It’s possible, but it will be much more difficult, and you’re likely to make mistakes. So take the time to plan out your funnel before you start creating it.
Common ClickFunnels Errors and How to Fix Them
Sometimes your funnels are strategically sound but won’t work because of errors that occur within the ClickFunnels program. Here are two of the most common glitches and how to fix them.
Error #01 – Error While Integrating With a Third-Party App/Plugin
If you’re getting an error message while trying to integrate ClickFunnels with a third-party app or plugin, then there are a few things you can do.
First, try reauthorizing the integration. Sometimes this is all it takes to fix the problem.
Second, make sure that you’re using the latest version of both ClickFunnels and the third-party app/plugin.
If you’re not, then there may be some compatibility issues. Third, try disabling any other integrations that you have with ClickFunnels.
Running multiple third-party programs can sometimes cause conflicts and prevent the integration from working correctly.
Finally, contact support for both ClickFunnels and the third-party app/plugin. My step-by-step process to contact ClickFunnels support will help you get your answers quickly.
This can help because sometimes, the API of ClickFunnels isn’t updated to the latest version of their API.
If this is the case, then you’ll need to wait until they fix it before re-enabling your integration.
Error #02 – Submit Form Button Not Working
If the submit form button isn’t working, then there are a few things you can do. First, make sure that the page where the form is located is live.
If it’s not, then the submission won’t work.
Second, check to see if you have any fields in your form that are required but aren’t being filled out by customers. If so, then this may be causing the problem.
Third, make sure your payment processor is integrated correctly with ClickFunnels.
If it’s not, then customers won’t be able to submit their payment information, and the form will never finish submitting.
Fourth, try disabling any other integrations that you have with ClickFunnels.
This can sometimes cause conflicts and prevent the submission from working correctly. Finally, if none of that works out then you should do the following:
- Go back to the order form page, right-click to select ‘Inspect’;
- Click on ‘Console’ and look for anything highlighted in red;
- If you do find something, copy it and post it in the forums.
Someone from the support team or the community will be able to get back to you and help you with the next steps.
There’s No Success Without Trial and Error…
Creating a successful funnel is all about trial and error.
You may not get it right the first time, but with a little bit of practice, you’ll be able to create funnels that convert like crazy.
It’s all about getting used to ClickFunnels and clearly outlining your goals before you get started.
Remember that a successful funnel needs to be targeted towards a specific audience, and it should solve a problem that your customers have.
To implement whatever I’ve taught you above using ClickFunnels or any other funnel building software, do check out my guide on building a sales funnel from scratch.