The rise of the internet has made it easier than ever for copywriters to find work. Previously, most copywriters worked in-house for advertising agencies, newspapers, or magazines. Nowadays, there are many new opportunities for copywriters to work remotely.
Copywriters can work in marketing agencies, as freelancers, or in-house. In-house copywriters are responsible for writing brochures, website copy, and social media content. In marketing agencies, they work on client projects. Freelance copywriters are free to choose their hours and work remotely.
No matter your preference, there should be a copywriting position that can accommodate you. That said, let’s explore the different places where copywriters work.
Working Options for Copywriters
Like most jobs, the work environment for a copywriter depends largely on the employer. Here are some common places where copywriters work.
1. In-house Jobs
Copywriters who work in-house are employed by a single company. They may work in the company’s marketing department or as part of a creative team.
In-house copywriters usually have regular office hours and may be required to attend trade shows or travel for business meetings.
The primary benefit of working in-house is that you can enjoy the stability of a full-time job. You also have the opportunity to build long-term relationships with co-workers and clients.
However, in-house copywriters may have less freedom than those who work in other environments. For example, you may be required to write in a specific style or format that the company dictates.
Also, you may not have the opportunity to work on a variety of projects as an in-house copywriter. Some of the responsibilities of an in-house copywriter include:
- Writing website content
- Creating marketing collateral
- Developing advertising campaigns
- Working on social media posts
The objective is to align the company’s marketing message with its overall business strategy. Therefore, in-house copywriters must understand the company’s products, services, and target market very well.
2. Marketing Agencies
A marketing agency provides marketing services to its clients. These services include advertising, public relations, event planning, and market research.
Marketing agencies typically have a team of copywriters working on various client projects. This kind of work can be a great way to gain experience and build your portfolio.
Marketing agencies also offer training and resources that can help you hone your skills. The downside of working in a marketing agency is that you may not have much control over your work schedule.
For example, you may be required to work on weekends or evenings to meet tight deadlines. Marketing agencies also may not offer the stability of a full-time job.
In addition, many agency copywriters need to juggle multiple projects. It can be hard to split your attention like this. These companies usually have fast-paced and deadline-oriented environments.
Therefore, copywriters who work in these agencies must be able to handle pressure and meet strict deadlines.
3. Freelance Copywriting
Many modern copywriters are freelancers, which means they are self-employed and work on a contract basis.
Freelance copywriters can choose their working hours and work from home. This can be a great option if you want the flexibility to set your own schedule.
The downside of being a freelance copywriter is that you will have to search for your clients. You also may not have the stability of a full-time job.
In addition, you will be responsible for handling your own taxes and benefits. Understanding your client’s needs is essential when you’re a freelance copywriter.
You also need to be able to manage your time and meet deadlines. If you don’t keep up, you’ll be replaced by another freelancer.
Therefore, you must be proactive in maintaining old relationships and finding new clients. You also will need to keep up with industry trends and continue to develop your skills.
Where Copywriters Work
After highlighting the options of where copywriters work, let’s focus on the different types of businesses that hire copywriters.
1. Print Media
Although seen as a dying industry by some, print media is still alive and well. Businesses still use newspapers, magazines, and direct mail to reach their target audiences.
Print media copywriters write physical copy for newspapers, magazines, and direct mail. They may also be responsible for layout and design.
Moreover, print media copywriters must be able to write in a concise and attention-grabbing style that adheres to the formatting limitations.
2. Social Media Marketing Companies
In today’s digital age, social media marketing is one of the most common ways businesses connect with their target audiences. Billions of users worldwide use platforms like Facebook, Twitter, and Instagram.
As an SMM copywriter, you will be required to write posts for social media platforms. In addition, you may be responsible for creating and managing social media campaigns.
Therefore, social media copywriters should be familiar with the tone and style of each platform. They also need to be able to write in an engaging way and persuade people to take action.
These platforms are also constantly changing; therefore, the need to adapt is high.
3. Visual & Audio Advertising Agencies
Have you ever seen an attention-grabbing commercial on the TV or radio? If so, you’ve experienced the work of a visual or audio copywriter.
Copywriters write scripts for commercials, radio ads, or video ads. They may also be responsible for storyboarding or creating treatments.
Visual and audio copywriters must quickly capture the attention of their audience. Video and audio ad scripts are usually shorter than other types of copy. Therefore, they need to be brief and punchy.
4. Outdoor Advertising Agencies
Outdoor advertising uses billboards, bus stop ads, or street banners to reach potential customers.
These copywriters may also be responsible for creating other types of out-of-home advertising, such as transit ads or airport ads. People usually only see these ads for a few seconds, so clarity is key.
The copy needs to be memorable and easy to read.
What Type of Organizations Do Copywriters Work For?
If you are considering a career in copywriting, it is important to know the different types of organizations that hire copywriters.
While most copywriters work for private companies, others work for NGOs and governments. The type of organization you work for will impact the kind of copy you write.
For example, if you work for a government organization, you may be responsible for writing public service announcements or creating awareness campaigns.
On the other hand, NGO copywriters write fundraising materials or grant proposals.
No matter what type of organization you work for, you will be responsible for creating persuasive and compelling content as a copywriter. Some of the most common industries that hire copywriters include:
- Automotive
- Banking and financial services
- Education
- Government
- Healthcare
- Hospitality
- Insurance
- Manufacturing
- Non-profit
- Real estate
- Retail
- Technology
Copywriters are necessary to almost every industry in the country. So, no matter what industry you want to work in, there is probably a place for you as a copywriter.
In Conclusion
As a copywriter, you can work in-house, as an agency employee, or as a freelancer.
Within these roles, you may work in print media, social media marketing, visual & audio advertising, or outdoor advertising. Copywriting is a versatile career with many opportunities for where you can work.
If you are considering a career in this field, research the different types of businesses that hire copywriters to find the best fit for you.