Many people use ClickFunnels for all their website design and funnel-building needs. However, some people are unsure of what ClickFunnels does and the kind of business it is. Let’s take a look at the different aspects of ClickFunnels so we can get the full picture.
ClickFunnels is a Software as a Service (SaaS) company that helps people with their sales funnels and website design. Members can subscribe for access to ClickFunnels’ funnel-building technology. It is also a limited liability company, meaning it has certain legal protections for its owners.
That’s just a brief overview of ClickFunnels. Below, we’ll delve into the details of each aspect so we can better understand the business.
An Overview of ClickFunnels
There is a lot of misinformation out there about ClickFunnels.
This is understandable because funnel builders are less than a decade old, and people are still trying to wrap their minds around them.
In the most basic sense, ClickFunnels is a software company that provides clients with two things:
- The ability to build sales funnels efficiently and effectively.
- A wide range of landing pages and website templates.
Many more features are included with a ClickFunnels subscription, but these are the basic offerings of the company.
ClickFunnels’ Primary Business
Although there are many things you can do with ClickFunnels, at its core, this software was designed to build sales funnels.
A sales funnel is the process of taking a prospect from awareness to purchase.
You can use ClickFunnels to create:
- Opt-in funnels
- Sales funnels
- Webinar funnels
- Membership sites
- Launch pages
- Landing pages
- Order forms
- Upsell pages
In addition to creating funnels, this tool also allows you to track your results, split test your funnel, and more.
CickFunnels has thousands of templates you can use to create your pages. You can also use the drag-and-drop editor to customize these templates.
ClickFunnels also allows you to manage every aspect of your online business, from creating your opt-in funnels to processing payments to organizing your webinars.
In short, it’s an all-in-one solution for online businesses.
ClickFunnels as a Website Builder
While ClickFunnels is primarily a funnel builder, it can also be used to design websites.
The drag-and-drop editor makes it easy to create custom pages for your website.
And if you want more control over the design of your website, you can use the HTML editor to code your pages.
ClickFunnels also offers a wide range of page templates that you can use to create your site.
These templates are tailored to different types of businesses, so you can find a design that perfectly suits your needs.
This feature comes in handy if you’re not a designer or don’t have the time to create a custom website.
However, you may find the templates limiting if you are a designer.
In addition to website design, ClickFunnels also offers domain services.
This means you can buy a domain from the platform. The process is simple, and you can get started with your new domain in minutes.
How Does ClickFunnels Make Money?
The income streams of any business are essential for its survival. Let’s take a look at how ClickFunnels makes money.
The company has several income streams, the most obvious being the subscription fees they charge for using their software.
ClickFunnels has two subscription plans: the Standard and Platinum plans. The Standard plan costs $97 per month, while the Platinum package is $297 per month.
The software has a 14-day free trial, and you can cancel your subscription at any time.
You can use this trial period to try out the software to see if it’s a good fit for your business.
In addition to the software, ClickFunnels also offers training programs to help businesses grow their online presence.
These programs are called Funnel Flix and Funnel University.
Funnel Flix is a library of video courses that teach you how to use ClickFunnels to grow your business.
Funnel University is a coaching program that gives you access to advice from experts who can help you grow your business.
ClickFunnels as a Limited Liability Company
ClickFunnels is a limited liability company under Etison LLC.
This type of business offers several advantages, including personal asset protection and flexibility in how the company is taxed.
An LLC also has fewer formalities than other types of businesses, such as corporations. This means that there’s less paperwork and red tape to deal with.
The main disadvantage of an LLC is that it may be more difficult to raise capital. This is because investors may perceive an LLC as a higher-risk investment.
The company was founded by Russell Brunson and Todd Dickerson in 2014. ClickFunnels is headquartered in Eagle, Idaho.
Brunson has a background in marketing and is the author of several books, including DotCom Secrets and Expert Secrets.
Dickerson is a software engineer who has worked on various projects.
His most notable contribution to ClickFunnels is the initial improvements of the tool and the development of Actionetics.
Is ClickFunnels an MLM?
There is a lot of confusion about whether ClickFunnels is a multi-level marketing company, also known as an MLM. The short answer is that ClickFunnels is not an MLM.
An MLM is a business model where companies sell products through a network of distributors.
These distributors are typically independent contractors who earn commissions for their sales.
ClickFunnels does offer an affiliate program where members can earn a commission for promoting the company’s products.
This has made people wonder if the site is legitimate or not. That said, let’s talk about why ClickFunnels is not a multi-level marketing company.
1. No Obligation to Join the Affiliate Program
First of all, no one is required to join the affiliate program.
Unlike MLMs, where you are typically required to sign an agreement to become a distributor, there is no such obligation with ClickFunnels.
You can use the software without ever joining the affiliate program. And if you decide to join, you can cancel your membership anytime.
2. No Recruiting Required
Next up, you are not required to recruit other members to earn commissions. In MLMs, distributors are typically required to recruit other members to earn money.
This is not the case with ClickFunnels. You can earn commissions simply by promoting and selling the software, books, and courses to entrepreneurs.
3. The Focus
Unlike MLMs, which focus on recruiting, ClickFunnels focuses on helping businesses grow their online presence.
The company offers a range of tools and resources to help businesses achieve their goals.
ClickFunnels provides courses and coaching programs to help businesses grow their online presence.
The company also has a library of video courses that teach you how to use ClickFunnels to grow your business.
So although it’s wise to be wary of companies that invite you to promote their products, ClickFunnels is a safe way to earn money on the side.
You can join the affiliate program for free and promote products as you see fit. There’s no pressure to perform.
Final Thoughts
ClickFunnels is a business that provides software and resources to help businesses grow their online presence.
The company is not an MLM, although it is sometimes confused with MLMs.
ClickFunnels offers a variety of services, including educational courses, coaching programs, and a library of videos.
The company also has a commission-based affiliate program. The primary uses of the tool are funnel building and website design.
These features help businesses to attract and convert more leads.