Sales funnels have become an integral part of most, if not all, businesses. Today, several digital and physical businesses use at least one funnel. But who creates these marketing and sales strategies? A funnel designer/funnel builder.
A funnel designer is an expert who is responsible for creating, optimizing, and managing funnels that generate leads and convert them into customers. They design, modify, analyze, and split-test funnels. Funnel consultants also integrate different software applications into their funnel designs.
The job of a funnel expert is to increase the conversion rate of a website or sales page by designing an effective funnel. In this blog post, we want to take you through all the ins and outs of funnel designers, from what they do and how to become one.
What Does a Funnel Designer Do?
A funnel designer or builder develops strategies that take a potential customer from the awareness stage to the purchase stage. The objective of the journey is to close deals and retain the customers for future purchases. Designers do this by employing different types of funnels with different objectives.
These funnels include:
- Lead capture funnel: The primary aim of this funnel is to generate leads through opt-in benefits such as newsletters, eBooks, and free courses.
- Webinar funnel: If your objective is to increase product awareness and build trust, this is the funnel for you.
- Sales page funnel: The key goal here is to increase conversions by using a compelling sales page.
- Tripwire funnel: This strategy focuses on selling a low-priced product to increase customer loyalty and confidence. Apart from that, the intention can be to entice users into buying a premium product or service at a later date.
- Upsell funnel: The objective of this strategy is to increase the value of each customer. You can offer them an upgraded version of the product they just purchased or another related product.
- Cross-sell funnel: The idea behind employing this tactic is to sell complementary products to your customers.
Designers also have a variety of responsibilities and duties.
Every funnel requires something slightly different, but these funnel builders help businesses create effective funnel strategies.
Some common skills and capabilities of a funnel designer include:
1. Managing and Creating Funnels
A funnel designer is responsible for creating and managing funnels.
They work with businesses to develop custom-tailored strategies that convert leads into customers.
The objective is to increase the conversion rate of a website or sales page. Designers should have a deep understanding of marketing, sales, and web design.
2. Split-testing Funnels
They also split-test different versions of a funnel to see which one performs better.
They should be well-versed in analytics and data analysis to execute this strategy. They use this data to improve the funnel’s conversion rate.
After designing, funnels require periodic modification and maintenance.
Sometimes a funnel designer is responsible for making these changes and ensuring that it is always up-to-date.
3. Integrating Different Software Applications
They must also be able to integrate different software applications into their funnel designs.
This includes CRMs, email marketing platforms, webinar platforms, and payment processors.
These tools help designers automate various parts of the funnel so that they can focus on other aspects.
4. Analyzing Results
The primary objective of any marketing strategy is to increase sales.
A funnel designer is responsible for analyzing the results of a funnel to see if it’s achieving its goals. If not, they make changes to improve the performance.
Necessary Skills for Funnel Designers
Like any other profession, certain skills are necessary for funnel builders/designers. These include:
1. Marketing
A good funnel designer is also a marketer because they understand the customer journey. This includes everything from customer segmentation to lead generation.
These skills are essential to creating user-oriented strategies.
Sometimes they also need to create copy or advertisements that are targeted toward specific groups. Marketing knowledge is essential for funnel designers.
2. Sales
It goes without saying that a funnel expert should be well-versed in sales.
Designers should understand various stages of the sales process and how to convert leads into customers.
There’s no point in having a great funnel if you can’t close the sale.
3. Web Design
Thanks to online funnel-building software, not everyone has to be a professional coder.
Although you don’t have to be an expert in this area, a basic knowledge of web design is necessary.
You should understand how to create landing pages and use different HTML tags. These skills help in creating effective and visually appealing landing pages.
Apart from that, whenever an error occurs, if you understand a little bit of code, you won’t have to run to an ‘expert’ every time.
This will save you a lot of time and money. You’ll be able to rectify the error yourself and get the funnel up and running again.
4. Data Analysis & Analytics
Most people confuse analytics and analysis. Data analysis is about understanding the data, while analytics is about making decisions based on that data.
The objective of data analytics is to improve the performance of the funnel. A good funnel designer should be able to analyze data.
Conversion rates, click-through rates, and other essential metrics should be at your fingertips.
It’s also important to know how to use different tools such as Google Analytics and Console.
5. Branding Skills
The colors and typefaces used on a website or sales page speak volumes about your brand and can also significantly impact conversion rates.
Different colors evoke different emotions.
A funnel designer should understand the psychology of colors and typefaces and how to use them to increase conversions.
The use of appropriate colors and text size at different places also matters. For example, people often associate the color red with urgency and danger.
Similarly, big and bold texts draw our attention.
Designers can use these to create a sense of urgency on a sales page and encourage people to buy a product before it runs out of stock.
The color and text schemes are an integral part of the business brand. Therefore, they come in handy in ensuring unity with the brand identity.
The colors should complement the business typeface to create the best impression.
How to Become a Funnel Designer?
To become a funnel designer, you need to understand marketing, sales, and web design. Apart from that, you should be well-versed in analytics and data analysis. If you don’t have the necessary skills, you can always learn them through online courses or do a course in sales or marketing.
Now that we’ve answered the question, “what is a funnel designer” let’s look at how you can become one. Demand for this skillset is growing!
If you are starting from scratch, here are the steps to follow:
Step 1: Choose a Niche
You can’t be an expert in everything, so focusing on one area is important.
For example, you could specialize in real estate, e-commerce, medicine, or tourism.
Step 2: Take Courses
If you want to become a funnel designer, you need to have the necessary skills.
You can learn these skills by taking online courses or getting a degree in marketing or business.
Step 3: Get Certified
Once you have the necessary skills, you can get certified by Google or HubSpot.
Credibility is essential in this field because it helps you stand out from the crowd.
Step 4: Get Experience
After taking some courses, it’s time to get some experience. The best way to do this is by working with a company that specializes in funnels.
This will allow you to learn from experienced professionals and gain hands-on experience.
You can also create funnels as a freelancer and sell them to customers.
Step 5: Practice
The only way to get better at something is to practice.
Once you have some experience, it’s essential to keep growing and improving your skillset and portfolio.
You can do this by working on personal projects or taking on small gigs.
Becoming a funnel designer requires a mix of skills and experience.
You also work collaboratively with experts in copywriting, web design, and conversion optimization.
In Conclusion
A funnel designer is a professional who helps companies create effective marketing funnels.
The job requires a mix of marketing, sales, and web design skills. In addition, they should be able to analyze data and make decisions based on that data.
Designers are essential parts of many businesses and can create funnels with high conversion rates.
If you want to do this job and have the necessary skills, you can expect to earn a good salary.
Just remember that it takes time and effort to get to this point.