When Russell Brunson first introduced ClickFunnels, it was nothing more than a simple sales funnel builder. Today, the tool has evolved into so much more. Yet, with all the features, one question comes up: Should you use ClickFunnels as your main website?
You can use ClickFunnels as your main website, but your success depends on your primary source of traffic. If most of your traffic comes from paid ads, ClickFunnels is a good option. However, if you rely on organic traffic from search engines, you may be better off with a traditional website.
Now that we’ve given the simple answer let’s take a more in-depth look at the website question to help you make an informed decision.
When to Use ClickFunnels as Your Main Website?
Although you can certainly use ClickFunnels as your main website, there are some situations where it makes more sense to do so.
Here are a few scenarios where the tool is a good option.
1. Paid Traffic is Your Primary Focus
I have worked with several businesses that depend heavily on paid traffic sources like Facebook Ads and Google AdWords.
In most cases, these businesses can use ClickFunnels as their main website.
The reason is simple: When you’re focused on paid traffic, you need to track your results and optimize your campaigns quickly.
With a traditional website, this process can be complicated. ClickFunnels makes it easy to track your results and optimize your campaigns on the fly.
This functionality is crucial for businesses that rely on paid traffic sources. Apart from that, ClickFunnels also makes it easy to create landing pages and sales funnels.
The feature-rich platform has everything you need to design high-converting marketing channels.
2. You Have a Small Business
Managing a website can be a lot of work. If you have a small business, you might not have the resources to manage a website effectively.
ClickFunnels is a good option for small businesses because it’s easy to use and doesn’t require a lot of maintenance.
With ClickFunnels, you can easily create landing pages and sales funnels without any coding experience.
The tool also helps you integrate your payment processor and email autoresponder into the site.
This is crucial for small business owners who want to automate their sales process.
3. You Want to Build an e-commerce Website
Although ClickFunnels is not designed for e-commerce websites, you can use the tool to create a simple sales funnel for your business.
However, if you want to build a full-fledged e-commerce website, Shopify is better. Shopify has all the features you need to run a successful online store.
4. You Have Segmented Audience
If you have a segmented audience, ClickFunnels is an excellent choice. For example, let’s say you’re selling products to two different segments: men and women.
With ClickFunnels, you can create separate sales funnels for each segment. This allows you to customize your marketing messages and offers for each segment.
As a result, you can increase your conversion rate and boost sales.
The tool also makes it easy to test different offers and messages to see what works best for each segment. This is something you can’t do with a traditional website.
5. Managing Membership Website
Do you have a membership site? If so, you may want to build your website with ClickFunnels.
The tool comes with everything you need to manage your membership website.
ClickFunnels allows you to create different membership levels, integrate payment processors, and add content locking features.
You can also use the tool to create landing pages and sales funnels for your membership website.
This is helpful if you want to promote your services through paid traffic.
When You Shouldn’t Use ClickFunnels as Your Main Website?
The world of online marketing is constantly changing. What works today might not work tomorrow. The same can be said about ClickFunnels.
It’s a great tool, but it’s not perfect. Here are some circumstances where ClickFunnels might not be the best solution.
1. Your Focus is Organic Traffic
Search engine optimization is one of the most important aspects of online marketing.
If you use SEO properly, you can rank better in search engine results pages (SERPs). Higher rankings give you more traffic.
Unfortunately, ClickFunnels wasn’t built for SEO. As a result, the platform doesn’t have all the necessary features needed for proper optimization.
For example, you can’t edit the title tags or meta descriptions of your pages.
This is a major disadvantage, as these are some of the elements that determine your ranking.
Sales funnels are primarily built to leverage paid traffic, which means SEO isn’t a priority.
This is fine if you’re planning to use paid traffic as your primary source of leads. But if you’re relying on organic traffic, ClickFunnels isn’t the best option.
2. Domain Authority is an Essential Factor
Another issue that you might face is with domain authority. If you’re using ClickFunnels as your main website, your site will be hosted on a ClickFunnels subdomain.
This isn’t necessarily a bad thing, but it can impact your domain authority. Domain authority measures how well your website ranks on search engine results pages.
A higher domain authority means you’re more likely to rank higher for your target keywords.
On the other hand, a lower domain authority can make it much harder to rank. If you’re starting from scratch, building up your domain authority will take some time.
And if you’re moving from an established website, you might lose some of your authority in the process.
If you’re planning to use ClickFunnels as your main website, you’ll need to find a way to manage your content.
The platform doesn’t have a built-in blog feature, so you’ll need to use a different blogging platform or find a workaround.
This can be a major inconvenience, especially if you’re used to having everything in one place.
If you’re not careful, it can also lead to issues with duplicated content. The only option for creating blog posts on ClickFunnels is to interlink the pages.
This process can be time-consuming, and it’s not ideal if you want to publish content regularly.
4. If You’re Not Building Funnels
If you’re not planning to use ClickFunnels for sales funnels, the platform isn’t going to be very economical.
ClickFunnels plans start at $97 per month. For that price, you get access to a ton of features and integrations.
But if you’re not using the platform for sales funnels, you will not get your money’s worth.
Creating a website with WordPress, on the other hand, is much more affordable. You can find shared web hosting plans for as little as $30 per year.
However, you may pay a large amount for design, depending on your needs.
You can also find free WordPress themes and plugins that offer similar functions to ClickFunnels.
If you’re not comfortable with coding, you might need to hire a developer to help you set things up.
ClickFunnels is a great tool for sales funnels. However, if you’re not using the platform for that purpose, it will not be very economical.
You might also face some SEO and content management issues.
If you’re planning to use ClickFunnels as your main website, ensure that you’re aware of these potential issues.
If you’re not sure either way, it might be best to stick with a more traditional website builder.