Monthly emails require more planning because they are longer than weekly or daily ones. Apart from that, if you don’t make an impact with a campaign, you have to wait for a whole month. This begs the question: are there tactics you can use to create effective monthly emails?
Some of the best month-wise email marketing ideas include content round-ups, activity updates, and sharing upcoming offers and discounts. You can also consider featuring loyal customers’ stories to engage your subscribers. For SaaS companies, you can use monthly reports to attract more subscribers.
Next, let’s dive in and explore how you can use each idea to bring your monthly emails to life.
Whether you are an amateur or an established business, these tips will help you create converting monthly emails. Get ready to take your month-wise email marketing game to the next level.
In case you’re a small business, do check out my guide on email marketing for small businesses!
1. Content Round-up Emails
Are you looking for a dynamic and flexible way to present your content to your audience? Content round-ups are one of the most effective marketing strategies for engagement.
Content round-up emails contain a list of blog posts with summaries of each. To make the emails effective, you should number them to keep the readers scrolling.
Apart from that, the outlines should be 30-50 words.
The number of content pieces you include in the email also varies. However, keeping it to less than ten is advisable because most readers may have little time to go through a long list.
Some of the ideas you can consider for your content round-up include the following:
- List of blog posts you have created throughout the month
- Guides on how to use your products or services
- Industry updates and news over the month
The objective of this type of email is to drive traffic to your website or landing pages. So, the primary targets are people at the top of the funnel.
Now, a sales funnel is different from a landing page. My in-depth guide on sales funnels vs landing pages will help you understand their differences correctly.
Make the emails as informative and less salesy as possible. Different email marketing service providers have templates you can use to create content round-ups.
The most common designs are free-flowing text with numbers, blocks, alternate formats, and clusters. Your choice depends on your business and the types of content that you want to include in the email.
2. Monthly Activity Updates
Whether you are having events, anniversaries, or celebrations, you can use emails to keep your contacts in the loop.
You can send activity update emails at the start of the month and call your audience to participate.
Emails have become integral to upcoming event communication because of the rise of virtual events. Your email should provide the following details:
- The name of the event
- Date and time of the event
- Who can attend or participate in the event?
- Where will the event or celebration be held?
- Are there specific dress codes or requirements?
- Are you charging, or is it free?
One of the most effective strategies when sending upcoming events campaigns is to align them with special days in your industry.
You can also take advantage of less-known anniversaries and international or national days.
For example, if you are in the medical field, you can align National Nursing Assistant Week (June 10-17), National Career Nursing Assistants’ Day (June 10), and Men’s Health Week with your calendar.
If you are in the hair and beauty industry, you can use National Hair Day on October 1 to connect with your audience. These are just some ideas for aligning your emails with your monthly campaigns.
Sending upcoming activity updates to your contacts makes them feel a sense of belongingness to your brand. The emails also help your audience participate in corporate social responsibility events.
You can add a downloadable calendar to make it easier for your readers to integrate the dates with their schedules.
This saves you the hassle of sending nagging email reminders if your calendar has several events.
3. Upcoming Offers and Discounts
Price is one of the primary factors that influence purchase decisions. Therefore, discounts and offers can help you increase sales, retain customers, and build brand loyalty.
Giving your customers heads up about upcoming promotions creates eagerness and allows them to take advantage of the offers.
You can alert your audience early instead of waiting a few days to the discount day.
The approach is also essential in converting inactive prospects. For example, you can email your customers about upcoming promotions in November before the Black Friday sales.
When sending the upcoming promotion emails, you should include participation details. If you can add some exclusiveness, it can be even more enticing.
Unlike the previous strategies, this is a direct sales email campaign. So, focus on potential customers at the bottom of the funnel (action stage). You should make the discount and value to customers precise.
4. Featured Loyal Customers
Did you know retaining an existing customer is more cost-effective than acquiring a new one? You can use monthly customer appreciation and featured stories to build brand loyalty.
Post-action stage is an essential phase of the customer journey. You can get referrals or even repeat purchases from existing customers.
For those considering buying your products or services, sharing the experience of existing customers can make that final push.
First, it helps the prospects identify with other customers’ pain points. Second, a featured story gives your emails life.
You can create featured stories by identifying the top customers through loyalty points or engagement.
This strategy ensures no one is left out because you can let even non-featured customers get loyalty points.
Another approach you can take is to feature several customer comments and reviews. You can collect the information from local directory reviews, social media, or direct emails from customers.
You should seek their consent before creating any content from your clients. Also, allowing them to tell the story from their perspective can make it relatable.
5. Monthly Reports
Do you run a software-as-a-service business? Sharing monthly reports with your subscribers is a good marketing tactic.
This strategy is common among software that provide metrics. For example, if your tool tracks website traffic, you can offer free services to a certain extent.
After signing up, you monitor and share the performance with your contacts. Monthly reports usually include what the receiver did well and highlight improvement areas.
You can align what needs to be improved with the services you provide to entice the receiver to subscribe or upgrade their plans.
To make your monthly reports relevant, you should ask the following questions:
- Which key performance indicators are my contacts most interested in?
- Are there recent industry changes that may be influencing some metrics?
- Are there any metrics that most users request from our platform?
- If my software users were to set goals, which KPIs are they likely to use?
These questions will help you share relevant monthly reports that entice prospects to interact with your tool. Instead of a lot of text, you should focus on numbers and graphs that matter to the users.
When creating your monthly marketing emails, you need strategies that make a lasting impression on the readers. Because the emails are less frequent, you can lose touch with the audience.
You can create content round-ups, monthly activity updates, upcoming events, offers, and discount alerts.
Other techniques include featuring loyal customers and sending monthly reports if your run an SaaS business.
If you employ these strategies, you can expect increased engagement, more conversion, and better customer retention.