And if you’re thinking about becoming a copywriter, you may wonder if it’s a boring job. That’s a valid question! After all, copywriting is often seen as a solitary profession and one that can be quite repetitive.
Copywriting can be tedious, especially if you work alone. Copywriters can easily succumb to loneliness and boredom. Perfectionism and writer’s block are also common problems for copywriters. On the other hand, the wide range of topics and clients keeps things interesting. There’s always a new angle.
Any job can get boring if you get stuck in a rut, and copywriting is no exception. That said, let’s explore some of the factors that can make copywriting boring or exciting.
What Makes Copywriting Boring?
Does any of this sound familiar?
- You’re working on a project and can’t seem to get it right. No matter how many times you revise it, something is still missing.
- You’ve been assigned to write a piece on a topic you know nothing about. The research is taking forever, and you’re just not sure where to start.
- You’re stuck in a rut, writing the same type of thing over and over. You feel like you’re in a creative slump and nothing you write seems fresh or new.
If so, you’re not alone. Many copywriters find that their duties become tedious and frustrating over time. There are a few factors that compound this struggle.
1. It Can Be a Lone Ranger Journey
Never underestimate the power of human interaction. As a copywriter, you may have to work alone more often than you’d like. This can lead to feelings of loneliness and boredom.
If you’re not careful, it can also lead to burnout. One way to combat this is to make an effort to connect with other copywriters, whether online or in person.
There are many online communities, such as Copywriter Cafe and The Copywriter Club, where you can interact with other writers and get advice and support.
You can also attend local meetups or events, such as conferences or workshops.
2. You Can Never Get to Perfection
Copywriting is a never-ending journey. There’s always something new to learn and new challenges to face. And, no matter how good you are, there’s always room for improvement.
This can be frustrating for perfectionists who want to get everything just right. But it can also be exciting if you enjoy new challenges and are always looking to improve your skills.
The good news is that even the most experienced copywriters make mistakes once in a while. So, don’t be too hard on yourself if you’re not perfect.
The dynamics of copywriting are such that you can never get to a point where you’re done learning. There’s always something new to learn, whether it’s a new skill or a new way of approaching a project.
This can be both exciting and frustrating, but ultimately, it keeps copywriters engaged in their work.
A good example is when a copywriter has to learn about a new topic or industry. It can be time-consuming to do the research, but it’s also an opportunity to learn something new.
3. Writer’s Block Can Strike At Any Time
Have you ever stared at a blank screen for hours, only to come up with nothing? If you’re a copywriter, chances are you’ve experienced writer’s block at some point.
Writer’s block is a common problem for writers of all types, and it can be frustrating and discouraging. But it doesn’t have to be the end of the world.
There are many ways to overcome writer’s block, such as:
- Taking a break
- Brainstorming with someone
- Listening to music
- Doing a different type of writing
- Trying a new technique
Each episode of writer’s block is unique. Therefore, you should find what works for you. But don’t give up – there’s always a way to get past it.
4. Finding Client Is Not Fun
If you’re a freelance copywriter, chances are you’ve had to bid on projects at some point. And if you’ve ever been through the bidding process, you know it’s not always fun.
Bidding can be stressful, especially if you’re competing against other writers for the same project. It can also be time-consuming, and finding a fair price is not always easy.
But this process is a necessary part of freelancing, and it doesn’t have to be as bad as it seems. Moreover, there are ways to make the process easier.
First, you can create a system for evaluating projects and setting prices to save time and energy. You can also use bid templates to make the process more efficient.
Second, don’t be afraid to haggle. If you’re unhappy with a client’s price, try to negotiate a higher rate.
5. The Industry Is Always Changing
In the 90s, it was enough to read the occasional trade magazine to stay up-to-date with your industry. But today, the landscape is completely different.
The internet has allowed anyone to publish content and share their opinion. This means there’s a lot of noise out there, and it can be challenging to filter through everything and find the information you need.
To stay up-to-date with your industry, you need to be proactive. Follow the leaders in your field and read their blog posts, books, and articles. You can also sign up for newsletters and join online communities.
This may sound like a lot of work, but it’s worth it. Staying up-to-date with your industry will give you a competitive edge and help you serve your clients better.
What Makes Copywriting Interesting?
Copywriting can be exciting and boring, depending on your perspective. If you find the challenges and dynamics of copywriting to be interesting, you’ll probably enjoy the job.
If you’re looking for a stable career with no surprises, copywriting might not be the best option.
1. Exposure to Different Niches
As a copywriter, you’ll have the opportunity to write about various topics. This can be interesting and challenging, as you’ll need to learn about new industries and niches.
But it’s also an opportunity to expand your knowledge and grow as a writer. You might even find that you’re interested in writing about topics you never thought you would.
If you keep an open mind, this can be a fun career!
2. Flexibility
Copywriting is a flexible job, both in terms of hours and location. If you’re a freelance copywriter, you can often set your hours and work from anywhere in the world.
This can be great for people who want to travel or have a family. Copywriting is a good option if you want to be a digital nomad.
You can often find remote work, giving you the flexibility to travel and work simultaneously. You can spice up your copywriting career by taking on different projects.
For example, you can write for clients in various industries or try different writing styles. This flexibility can be exciting and challenging, as it’s often up to the writer to find new projects.
But it’s also one thing that makes copywriting an interesting career.
3. Global Exposure
Do you want to reach a global audience? As a copywriter, you can. Copywriting is a global industry, and many companies are looking for writers who can write for an international audience.
This allows you to work with clients from all over the world and learn about different cultures. It’s also an opportunity to improve your writing skills.
When writing for a global audience, you need to be clear and concise. This can be a challenge, but it also provides an opportunity to improve your writing.
Key Takeaways
There is no doubt that copywriting can be boring, but it can also be a stimulating and exciting field to work in. It all depends on your perspective.
The most important thing is to find a balance that works for you. Copywriting can be interesting because it’s a flexible job with global exposure.
However, it can also be boring because it’s a solitary journey with no perfect endings. The best way to find out is to try it for yourself.
If you write for a few clients, you’ll be able to tell if this job path is right for you.