Instagram has over 1.4 billion users, and the number is increasing every day. This social media platform has become a great place to connect with potential customers. Therefore, it’s no surprise that businesses use it to promote their products and services.
To find copywriting clients on Instagram, you need to optimize your profile, find a niche, share helpful information, and comment on prospects’ posts. Additionally, you can inbox potentials after creating rapport, use relevant hashtags, share your skills on Instagram stories, and run Instagram ads.
If you follow these tips, you’ll increase your chances of finding copywriting clients on Instagram. But this is easier said than done. So let’s see how you can implement these ideas.
How much time do you spend on Instagram? For some people, it’s around 2 or 3 hours a day. What if I told you that there could be clients within your Instagram network?
You can use Instagram to find clients and grow your business as a copywriter. With over a billion active users, Instagram is a great place to connect with prospects.
There are several strategies you can use to stand out and communicate with potential clients.
1. Optimize Your Profile
People often judge you by your profile before they decide to work with you. Therefore, an optimized profile is essential to communicate your story and what you do.
Your profile should include the following:
Unlike other social media platforms, Instagram is very visual. Therefore, ensure your profile photo or logo represents what you do. A plain or blurred background will help your profile image stand out.
There is no need to use a professional photographer, but your profile photo should be high-quality. This will show that you’re serious about your business.
A professional photo or logo will also help you look more credible to potential clients. Avoid using snaps that are too personal, such as selfies or family photos. Something simple and clear is best!
Your Instagram bio should be short, sweet, and to the point. It should explain what you do and what services you provide.
For example, your bio could be: “Freelance copywriter helping businesses increase sales with persuasive web copy.”
Including a CTA (call-to-action) will let people know what you want them to do, such as “DM me for help with your next project.”
Also, ensure the bio is keyword-rich so people can find you when they search for specific terms on Instagram.
Including a link to your website or portfolio can make it easy for potential clients to learn more about you and your work. You can link to your LinkedIn profile or portfolio if you don’t have a website.
There is a difference between a personal profile and a business profile on Instagram.
A business profile gives you access to features that aren’t available on a personal profile, such as insights and contact information.
Setting up a business profile on Instagram is free, and it only takes a few minutes.
Once you have a business profile, include relevant information about your business, such as your address, phone number, and email address.
2. Find a Niche
Although it may be tempting to write about everything, you’ll be able to find more clients if you specialize in a specific topic. Try to find a niche that you can fill in the copywriting world.
You might also develop a skill for a certain type of copy. For example, if you’re a copywriter, you could focus on writing web copy, email marketing content, or social media posts.
Once you have established yourself as an expert in your field, you can branch out and offer other services. If you want to find the most relevant niche for you, you can follow these steps:
- Make a list of your skills, experiences, and interests
- Identify the needs of your target market
- Find a niche that combines your skills, experiences, and interests with the needs of your target market.
Once you find a niche, you can position yourself as an expert in your field. This makes it easier to find clients.
You can also decide to focus on a specific industry, such as the health, fitness, or coaching industry. Your niche choice will depend on your experiences, interests, and target market.
3. Share Helpful Information
One of the best ways to attract potential clients is by sharing helpful information. When you share valuable content, people will start to see you as an expert in your field.
You can share blog posts, infographics, images, and other types of content that will be helpful to your target market.
For example, if your specialization is web copy, you could share tips on how to write persuasive web copy.
You can also use Instagram Stories to share helpful information, engage with potential clients, and build relationships.
Because of the Instagram algorithm, it’s a good idea to share a mix of content types, such as images, videos, and carousels.
This variety will help you reach a wider audience and keep people engaged with your content.
You can curate content from other sources if you want to share helpful information but don’t have the time to create original content. Just be sure to give credit to the original author or creator.
The content you share is your first contact point with potential clients. Therefore, it’s important to ensure it’s high quality and relevant to your target market.
You should also portray yourself as an experienced copywriter. It is advisable to review the performance of your content from time to time.
This will help you determine what type of content resonates with your audience and receives the most engagement.
Instagram insights will help you track the performance of your content. By looking at the metrics, you can identify the most successful content and adjust your strategy accordingly.
4. Comment on Prospects’ Posts
There is a thin line between being helpful and being spammy. When commenting on prospects’ posts, ensure you add value to the conversation.
For example, if someone is looking for a copywriter, you could offer your services or share a helpful resource. If you have worked with a client in the same industry, you could also leave a positive review.
When commenting on prospects’ posts, use relevant hashtags so that your comment appears in the search results. This will help you reach a wider audience and get more exposure for your business.
Let’s say you want to target the pet industry.
If a prospect posts a photo of their cat, you can give a compliment. Over time, potential clients will start to recognize you, and when they need your services, they’ll know who to contact.
Logically, some prospects will view your profile after you’ve commented on their posts.
Therefore, it’s important to have a well-optimized profile that includes your contact information and links to your website or blog.
An organized profile will help you look more professional and increase your chances of getting hired.
5. Message Potential Clients after Creating Rapport
How would you like to be approached by a potential client? It’s probably not with a sales pitch or an offer to buy their products.
The best way to approach potential clients is by building rapport first. You can do this by engaging with their content and commenting on their posts.
Once you’ve built up a relationship, you can reach out to them via direct message.
When you’re ready to contact potential clients, start by complimenting their work or sharing a helpful resource. This will help you break the ice and start a conversation.
By reaching out to potential copywriting clients on Instagram, you can build relationships and get your foot in the door.
Social media etiquette dictates that you should only contact someone when you have something valuable to say. If you spam people with messages, you’re likely to get blocked.
Therefore, only reach out to potential clients when you have something relevant to say.
A background check is handy when you want to work with a new client. You can learn about the client’s areas of interest and also get an idea of their budget.
You can even use social media to research potential clients and get an idea of their business needs.
By conducting a background check, you can also avoid working with clients who are not a good fit for your business.
6. Use Relevant Hashtags
One of the most abused features on Instagram is the hashtag. Hashtags are a great way to reach new people and grow your following.
However, if you use too many hashtags, you’ll appear spammy, turn away potential clients and damage your reputation.
When using hashtags, ensure they’re relevant to your business and content. For example, if you’re a copywriter, you could use hashtags like #copywriting or #contentmarketing.
You can also use hashtags to reach a specific audience. For example, if you want to target small businesses, you could use hashtags like #smallbusiness or #entrepreneur.
Although you can use long hashtags, it’s best to stick to shorter ones. This will make your posts easier to read. It will also increase the chances of people engaging with your content.
Stringing together a bunch of unrelated hashtags looks spammy and detracts from the value of your post. It is advisable to research popular hashtags in your industry and use them strategically.
Using relevant hashtags helps you to reach new people and grow your network. In addition, this will help you get more clients. On average, you should use 3-5 hashtags per post.
Any more than that, you’ll come across as spammy, which can hurt your engagement.
Monitoring the hashtags influencers and competitors in your industry are using is a great way to stay up-to-date. However, don’t use exactly the same hashtags as them.
7. Search Relevant Hashtags
Apart from using hashtags, you can also use the search function to find relevant hashtags. For example, if you’re a copywriter, you could search for #copywritingjobs or #freelancecopywriter.
This is a great way to find new leads and potential clients. Once you’ve found some relevant hashtags, take some time to browse through the posts.
If you find a potential client, reach out to them and start building rapport. Once you’ve built a relationship, you can ask about their copywriting needs.
Following relevant hashtags can help you to stay up-to-date with the latest trends in your industry. This will help you create compelling content that attracts new clients.
You should keep tabs on the experts in your field so you can learn new things from them and improve your skills. You can also use this opportunity to network with other professionals in your industry.
8. Share Your Skills on Instagram Stories
Instagram Stories can be one of the best ways to broadcast your skills to potential clients.
For example, you could share a behind-the-scenes look at your work process or give a shout-out to a client you’ve worked with.
Apart from that, you can share a short video of what happens in your company or workplace. This will give potential clients an insight into who you are and what you do.
Reels are a great way to show off your skills and get noticed by potential clients. Use them to share tips, tutorials, or behind-the-scenes footage.
Most businesses don’t use Reels, so if you create interesting and informative content, you’ll stand out from the crowd.
9. Run Instagram Ads
If you want to reach a wider audience, you can run Instagram ads. When you create an ad, the platform enables you to target a specific audience based on their interests and location.
You can use Instagram ads to promote your services or drive traffic to your website. By running ads, you’ll be able to reach a larger audience and get more clients.
When creating an ad, ensure the main image is high-quality and attention-grabbing. The headline should be clear and concise, and the copy should be relevant to the client’s potential pain points.
Defining your target audience is crucial when running ads. If you don’t know who your target audience is, you won’t be able to create an effective ad.
For example, if you’re targeting small businesses, you could use targeting options like job title, business size, or location.
10. Regularly Share Testimonials
Nothing beats the power of social proof. When you share testimonials from happy clients, it helps build trust and credibility.
Sharing testimonials is a great way to show potential clients that you’re good at what you do.
If you don’t have testimonials, you can reach out to your previous clients and ask them to write a review of your performance.
Ensure you post testimonials regularly, as this will show potential clients that you’re still actively working and getting results for your clients.
Google reviews can also be a good source of social proof. If you have any positive Google reviews, share them on your Instagram profile.
You should avoid manipulated reviews because they’re dishonest and can damage your reputation. Only share testimonials that are genuine and from happy clients.
You can create a highlight on your Instagram profile and title it “Testimonials” or “Client Reviews.” This will make it easy for potential clients to see your testimonials and Google reviews.
Pinning the most recent testimonial to the top of your highlight will ensure that potential clients see it first.
The success of your copywriting business depends on your ability to attract new clients. If you use Instagram, you can reach a wider audience and get more copywriting clients.
However, simply having an Instagram profile is not enough. You need to put in the work to make your profile stand out from the crowd.
To do this, create relevant and engaging content, share testimonials, and use relevant hashtags. You can also run Instagram ads to reach a larger audience.
Apart from that, you should also optimize your profile and interact with potential clients. After you’ve built a rapport with prospects, you can reach out to them and ask if they need your services.