Copywriting is growing in popularity, and many people are choosing to pursue this career path. Between freelancers and professionals, the market is becoming flooded with copywriters. But how many are there?
There is no exact number of copywriters globally, but estimates show there are about 5,000 professional copywriters in the U.S. The number is growing rapidly with the rise of content marketing. Freelancers substantially increase this number, and many businesses are now hiring copywriters.
Although professional copywriters are somewhat limited, the number of people who call themselves copywriters is growing exponentially. This is a blossoming field, and there are opportunities for writers of all skill levels.
Important Copywriters Statistics
A quick search on Google shows about 118 million results for the term “copywriter.” Most of these people are not professional copywriters, but they can still do some of the same work.
Beyond the number of copywriters in the world, there are other statistics that are important to consider.
1. Gender
Copywriting is considered a pretty balanced industry in terms of gender. Over the years, the numbers shift, but they’re usually fairly even.
For example, in 2018, the number of male copywriters was 51% compared to 49% of females. Currently, the estimated number of male-to-female copywriters is around 48% to 52%.
One question that arises is the pay gap between genders. The answer is that it exists, but it’s slowly closing.
On average, male copywriters earn about $82,000, while female copywriters earn around $71,000 annually.
What makes copywriting a fair career for any gender? This question can be broken down into two parts. The first has to do with the skills required for copywriting.
The second has to do with the ability to work remotely. In terms of skills, there’s no real advantage that one gender has over the other. Anyone can learn how to write copy that sells.
As for working remotely, this is a huge perk for anyone, but it’s especially beneficial for parents or caregivers.
2. Race
The copywriting industry seems to favor White Americans when it comes to race. In the United States, Whites account for 80% of all copywriters.
Hispanics comprise about 7% of the copywriting population, while African Americans and Asians represent 6% and 4%, respectively.
This bias is likely because most copywriting positions are found in larger cities with a smaller percentage of minorities.
In addition, many copywriting firms seem to prefer hiring white Americans because they believe they can relate better to their target audience.
This is unfortunate, and we hope to see the statistics change in the future.
3. Location
Most copywriters work in large urban areas because the majority of in-person employment opportunities are found in advertising agencies or marketing firms.
The top five countries with the highest number of copywriters are the United States, the United Kingdom, Canada, New Zealand, and South Africa.
This is because these countries have strong economies and high demand for marketing and advertising services.
You can find copywriters in just about every country in the world. However, the number of copywriters per capita is highest in first-world countries.
Apart from that, the demand for native English copywriters is higher in non-native English-speaking countries. This is because businesses in these countries want to target a global audience.
The businesses believe that native English speakers can help them achieve this goal.
Which Country Has the Highest Number of Copywriters?
The statistics we have highlighted suggest that the United States has the highest number of copywriters. However, it’s important to note that these numbers are estimates. The actual number is likely higher.
Many copywriters work as freelancers and don’t have to report their income or location to any government agency.
In addition, many people who write copy don’t consider themselves to be copywriters, so they don’t describe themselves as such.
In addition, many people who work in marketing or advertising also write copy. Therefore, the number is probably much higher than we have estimated.
Are There Too Many Copywriters in the World?
Before we even answer this question, we must understand the demand for copywriters. The answer to this question depends on your industry and where you live.
If you’re a freelance copywriter, the number of copywriters worldwide doesn’t really matter. All that matters is whether or not there’s enough work to go around.
From what we can see, there’s plenty of work for copywriters. In fact, the demand seems to be higher than the supply. This is especially true for businesses that want to target a global audience.
What Has Caused the Rapid Increase of Copywriters?
Over the past few years, we’ve seen a rapid increase in the number of copywriters. To understand this trend, we must look at the factors contributing to the growth.
1. Internet Revolution
The first and most important factor is the internet revolution, which has created a global market for businesses. This has resulted in a higher demand for marketing and advertising services.
As more businesses enter the online space, they need copywriters to help them reach their target audience.
One of the reasons why the internet has created a global market is because it’s made communication and transportation easier. Businesses can now reach a wider audience with ease.
In addition, the internet has made it possible for businesses to operate 24 hours a day. This means that businesses need copywriters who can work as freelancers.
2. Globalization
You may have heard that the world has become a global village. With businesses operating in multiple countries, they need copywriters who can help them reach a global audience.
As more businesses expand their operations globally, the demand for copywriters will continue to increase. This is especially true for businesses that want to target a specific country or region.
To reach a global audience, businesses need copywriters who can write in multiple languages, thus creating a demand for bilingual and multilingual copywriters.
As the world becomes more connected, we expect the number of copywriters to grow in response.
3. The Advent of Remote Work
The rise of the internet has made it possible for businesses to operate remotely. Organizations can now communicate and collaborate with their employees online.
The internet has also made it possible for businesses to hire freelancers from all over the world. You can hire copywriters without worrying about their location or commuting requirements.
The advent of remote work has enabled businesses to operate with a smaller workforce, resulting in a higher demand for freelance copywriters.
The COVID-19 pandemic also changed the way we work and live. Because many businesses were forced to operate remotely, they needed copywriters who could help them reach their target audience online.
This resulted in a higher demand for copywriters who can write effective online content. In addition, businesses need copywriters to create engaging social media posts.
4. Digital Media
Previously, businesses only had to worry about traditional forms of media such as television, radio, and newspapers.
However, with the advent of digital media, businesses now have to worry about a whole new collection of platforms.
Digital media refers to any online content. This includes website content, social media posts, email marketing campaigns, and more.
Unlike traditional forms of media, digital media is more interactive and engaging. This means that businesses need copywriters who can write compelling and interesting content.
In addition, performance evaluation of digital campaigns has become an integral part of copywriting, leading to higher demand for data-driven and results-oriented copywriters.
The ability to use tools like Google Analytics and Adsense has become essential for copywriters. These tools help businesses track the performance of their digital campaigns.
5. Every Needs Business a Copywriter
It’s no secret that businesses need copywriters.
Whether it’s to create website content, social media posts, or email marketing campaigns, businesses need copywriters to help them communicate with their target audience.
In the past, businesses would only hire copywriters on a per-project basis. However, with the advent of digital media, many businesses are now hiring copywriters full-time.
As a business owner, you need someone to create and manage your online presence. Therefore, to be successful, you need a team of copywriters who can handle all aspects of your online presence.
This change has resulted in a higher demand for in-house copywriters.
The trend of businesses hiring full-time copywriters is expected to continue. This is because businesses have realized the importance of having a dedicated team of copywriters.
With the right team in place, you can focus on your core competencies and leave the task of creating and managing your online presence to the copywriters.
If you’re thinking of hiring a copywriter for your business, now is the time.
6. The Rise of Aggressive Marketing
Imagine you’re the owner of a small business. You’ve just launched a new product and want to ensure it sells.
To do this, you decide to create a marketing campaign to generate interest and excitement for your product.
You should develop an advertising campaign to get people talking about your product. In addition, you need to create a social media campaign that will generate buzz and interest.
Your marketing campaign should be aggressive in order to break through the noise in the market. This means it should be visible, loud, and in your face.
However, an aggressive marketing campaign can be expensive. But if your marketing campaign is successful, it will pay for itself and give you more sales and visibility.
It’s not easy to do all this by yourself, though, and you’ll need someone who can write compelling and aggressive copy.
To keep up with the competition, businesses are more willing to spend money on marketing.
This has resulted in a higher demand for copywriters who can create and manage aggressive marketing campaigns.
Impact of the Rising Number of Copywriters
The increased number of copywriters has had positive and negative impacts on businesses.
With more copywriters, businesses have access to a larger pool of talent, but there is also no guarantee that the writers are qualified. Other impacts include:
1. High Competition
The increased number of copywriters has resulted in more competition. Copywriters must ensure they can stand out from the crowd. Having a strong portfolio to showcase your skills is essential.
In addition, copywriters should be active on social media and have an online presence to attract clients and land jobs.
The increased competition has also resulted in higher wages for copywriters. Copywriters can command higher salaries because there are more businesses competing for the best talent.
2. In-house Copywriters Demand
If you’re a copywriter, the increasing number of copywriters creates more opportunities for you. Businesses have realized the importance of having a dedicated team of copywriters.
Most businesses prefer hiring in-house copywriters because they can manage all aspects of the business’s online presence.
In addition, businesses can save money by hiring in-house copywriters instead of outsourcing the task to a third-party agency.
3. Increase in Copywriting Courses
The increase in the number of copywriters has also increased the availability of copywriting courses. These courses are designed to teach people the basics of copywriting.
Most courses cover SEO, social media, and email marketing topics. In addition, many courses offer tips and tricks on how to land clients and get jobs.
The increase in copywriting courses is generally a positive thing. It means more people are interested in becoming copywriters.
This is good news for businesses as they will have access to a larger pool of talent in the future.
4. The Rise in Junk Content
It has not been all good news for businesses. Like any other industry, copywriting has its fair share of bad apples. The rise in the number of copywriters has increased the amount of junk content produced.
To avoid hiring a bad copywriter, businesses should take the time to thoroughly vet their candidates. Checking portfolios and reading reviews are essential.
In addition, businesses should ask for samples of previous work to get an idea of the copywriter’s style and skills.
If you’re looking to hire a copywriter, ensure you do your research. With so many copywriters to choose from, you should take the time to find the right one for your business.
What Does the Future Hold?
The future looks bright for copywriters. With more businesses realizing the importance of marketing, the demand for copywriters is expected to continue to rise.
This means more opportunities and higher salaries for copywriters.
Key Takeaways
The number of copywriters has increased rapidly in recent years. Although it is difficult to ascertain the exact number, it is safe to say that there are more copywriters now than ever before.
The rising statistics of copywriters have had a positive impact on businesses. With more copywriters, companies can access more talent.
The increased competition has also resulted in higher wages for copywriters. The trend of businesses hiring in-house copywriters is expected to continue.
This is good news for copywriters as it means more opportunities and higher salaries. There has never been a better time to enter the field because of the multitude of opportunities.