ClickFunnels is an online marketing platform that enables businesses to create sales funnels. Russell Brunson and Todd Dickerson founded the company in 2014. The tool allows businesses to track their conversion rates and optimize their funnels to increase leads and sales.
ClickFunnels makes money by charging a monthly subscription fee for its tool. The company offers a free 14-day trial to its users. After the free trial, they charge $97 or $297 per month for the Standard and Platinum plans. Apart from that, ClickFunnels makes money through its courses and books.
Although this basic answer gives an idea of the ClickFunnels’ main revenue stream, their processes go beyond the surface level. So let’s learn more about how this online marketing tool makes money.
ClickFunnels Revenue Streams
If there is one company that has mastered the art of online marketing, it is ClickFunnels.
The business has generated an enormous user base, and this is primarily because of its effective sales funnel system.
It’s powerful, easy to use, and integrates well with other programs. Since its inception, ClickFunnels has made over $160 million in revenues.
Currently, the company generates at least $1 million in monthly revenue. The company’s net worth is currently over $360 million.
ClickFunnels primarily makes money through the following revenue streams:
- Monthly Subscription Fees
- Two Comma Club X
- Books and eBooks
- Courses and Workshops
- Funnelflix
ClickFunnels has been successful because it has diversified its offerings. There’s something for every budget here, and all the products provide value.
1. Monthly Subscriptions
The primary source of revenue for ClickFunnels is the monthly subscription fees.
The company offers two different plans – the Standard plan and the Platinum plan.
ClickFunnels charges $97 per month for the Standard plan, while the Platinum plan costs $297 per month. Annual plans are also available.
The primary difference between the two packages is the number of funnels and pages that users can create.
For the Standard plan, you can make 20 funnels and 100 pages, while the Platinum plan allows users to create unlimited funnels and pages.
Most of ClickFunnels’ users are on the Standard plan. However, the company has many users on the Platinum plan as well.
The monthly subscription fees give ClickFunnels a stable and continuous revenue stream.
This is one of the main reasons why the company has been so successful.
Because features like Follow-up Funnel (formerly Actionetics) and Backpack are only included in the Platinum plan, they are a major attraction for customers.
As a result, most subscribers who upgrade to the Platinum plan do so to gain access to these features. Currently, ClickFunnels has over 100,000 active subscribers.
If that is anything to go by, it is safe to say that the company makes millions of dollars in revenue every month.
2. Two Comma Club X
‘The Two Comma Club’ is an exclusive club for entrepreneurs who have used ClickFunnels to generate over $1 million in revenue.
Currently, there are around 700 members in this club. This means that the membership is quite exclusive and prestigious.
Businesses must have earned more than $1 million in sales to apply for membership.
Apart from that, there is an application fee of $250. If accepted, you are given a special badge that you can display on your website.
Two Comma Club X is an exclusive coaching program that can help you make over $1 million in revenue using ClickFunnels.
The program is led by Russell Brunson, the founder of ClickFunnels.
The coaching program costs $2,497, so it’s pretty expensive. If you think you can use the teachings to earn $1 million or more, though, the price is worth it.
In addition to the training, you can access the Platinum Plan.
Two Comma Club X is only open occasionally, and you have to book an interview.
The coaching program is designed for entrepreneurs who are serious about making money with ClickFunnels.
It’s not ClickFunnels’ biggest source of income, but each person who subscribes brings in a lot of value.
3. Books and eBooks
Russell Brunson, the co-founder of ClickFunnels, is an author.
He has written several books on online marketing, including “DotCom Secrets” and “Expert Secrets.”
Although some ClickFunnels books are free, the company uses them to generate revenue through upsells. Buyers only incur the shipping and handling charges.
To get a copy of Russell’s books, you pay $9.95 (US residents) or $19.95 (international shipping) for shipping and handling costs.
These books have been very successful and helped ClickFunnels generate revenue.
Brunson’s books are available for purchase on the ClickFunnels website and on Amazon.
In addition to books, ClickFunnels also offers eBooks on its website. These eBooks are designed to help businesses grow their online presence.
ClickFunnels uses the freebies strategy to generate leads and sales.
The company gives away a lot of valuable information for free because this helps them attract new customers.
Once these customers are in the ClickFunnels system, they will likely upgrade to the paid plans or purchase additional products.
4. Courses and Workshops
In addition to books and eBooks, ClickFunnels also offers courses and workshops. These are designed to help entrepreneurs grow their businesses.
The courses cover various topics, including online marketing, sales funnels, and business growth strategies.
Most workshops are held in person, but there are also some online courses. The cost of these courses and workshops vary, but they are generally quite affordable.
The courses and workshops are an excellent way for ClickFunnels to generate revenue.
They are also valuable for entrepreneurs who want to grow their businesses. Some of the courses and workshops offered by ClickFunnels include:
- The One Funnel Away Challenge
- Funnel Hacking Secrets
- Funnel Hacking Live Workshop
The One Funnel Away Challenge is a 30-day challenge that helps entrepreneurs build their first sales funnel. The cost of the challenge is $100.
Funnel Hacking Secrets is a course that teaches you how to build sales funnels.
The cost of the course is $997 for six months. You also get access to the ClickFunnels Platinum plan.
Funnel Hacking Live workshop is a 4-day event that helps entrepreneurs build their sales funnels. The cost of the event is $997.
The workshop lets you interact with other entrepreneurs and get exclusive training. Apart from that, the event speakers are usually top ClickFunnels experts.
That means you will get the advice you need to build a multi-million business.
Over the years, Funnel Hacking Live has become one of the most popular events in the online marketing space.
Plus, it’s a great way for ClickFunnels to generate revenue!
5. Funnelflix
Coined from the words “funnel” and “Netflix,” Funnelflix is a streaming service that offers a range of marketing and business courses.
The platform is accessible through all ClickFunnels plans. However, the Standard package has limited access to certain features.
To get full access to Funnelflix, you need to upgrade to the ClickFunnels Platinum plan. The cost of the Platinum plan is $297 per month.
The courses on Funnelflix often encourage people to upgrade to the ClickFunnels Platinum plan. Some of the courses on Funnelflix include:
- High Ticket Secrets
- Tony Robbins Private Collection
- One Funnel Away Challenge Content
- 10X Secrets
- Funnel Hackathon
Final Word
ClickFunnels has several ways to generate revenue. The company sells marketing tools, books, eBooks, courses, and workshops.
It also uses the freebies strategy to attract new customers. Over the last eight years, ClickFunnels has generated over $160 million in revenue.
The company is currently worth over $360 million. It’s quite successful because they have a variety of revenue streams.