ClickFunnels is a popular program for funnel building. Creating a good ClickFunnel can help you generate more leads for your business. The more leads you generate, the better chance you have of making more conversions and increasing your revenue. But how can you create a successful ClickFunnel?
To make a good ClickFunnel, identify your objectives and pick a funnel type that will help you meet the goals. Then identify your audience, create targeted content to attract them to your ClickFunnel, and engage with them. Lastly, keep testing and improving your ClickFunnel for optimal results.
Of course, that’s just a basic overview. There are many ways to tweak and improve your funnels, but you need to start with a solid foundation. This post covers a step-by-step process for making a successful ClickFunnel. We’ll also reveal tips and tricks to help you get the most out of your ClickFunnels membership.
How to Make a Successful ClickFunnel?
To create a successful ClickFunnel, you need to plan out a sequence of steps that visitors will go through. Each of these steps should contribute to the end goal (making a purchase, subscribing to emails, etc.) Once you have an outline for your ClickFunnel pages, you need to design them in an order that enhances the customer experience.
With a streamlined user experience, you will be able to attract and engage leads more easily. A funnel needs to have a smooth flow and clear directions.
Of course, this is easier said than done, so let’s break down each step of building a good ClickFunnel.
Step 1: Identify Your ClickFunnel Objective
The first step for creating an effective ClickFunnel is identifying your funnel goals. A good ClickFunnel is one that helps you achieve your chosen objectives.
So, identifying your core objectives will help you build a funnel that reflects those goals in each step.
Examples of ClickFunnel goals include generating a list of leads, getting people to attend a webinar, or convincing customers to buy a specific product.
Additionally, you need to remember that your goals will probably change as your business grows. Hence there is always a need to adjust your ClickFunnel accordingly.
Step 2: Identify the Type of Funnel You Need to Achieve Your Goals
Different types of funnels help you achieve distinct goals.
Therefore, to make a successful ClickFunnel, you need to choose a funnel type that will contribute to your goals.
Here are some commonly used funnel types with the goals they support.
- Membership funnel: Helps you to create membership sites and earn money from them.
- Webinar funnel: Helps people to register for your online event.
- Lead generation funnel: Helps you generate leads and build your contact list for email marketing.
- Sales funnel: Enables you to market, sell and deliver products or services.
The overall design is usually similar, and some funnel types can fulfill multiple purposes. However, some templates have been proven to work better for certain goals.
Once you have selected the type of funnel you want, choose the platform you will use for each objective.
If you need more than one ClickFunnel, segment your audience to ensure that you can cater to each group.
Step 3: Identify Your Target Audience
Having identified your objectives and the relevant funnel type, it is now time to identify your target audience.
You need to know who your target audience is and where they spend most of their time.
You can also create buyer personas to help you better understand the leads you’re pursuing.
This approach can also save money that you would have spent marketing to leads who won’t convert.
Ultimately, conducting proper market research will help you develop sound ClickFunnel strategies.
In the future, the insights from this step may help you choose appropriate tones, color schemes, fonts, and other design elements.
Step 4: Attract People to Your ClickFunnel
Once you have identified your ideal audience, it is time to get them into your ClickFunnel.
You usually need to broadcast to several sources of traffic to get as many leads as possible.
By testing the different avenues, you should be able to see which traffic source(s) brings in the most leads.
Some traffic sources that have been proven to work include email lists, Google ads, Facebook ads, Instagram ads, blogs, and banners.
Once you choose a traffic source, create messages that resonate with your audience and the platform to get more engagements.
Include links to your ClickFunnel landing page, so they have an easy way to find it.
Step 5: Engage Your Audience With Stellar Landing Pages
When traffic enters your ClickFunnel, you need to pounce on the opportunity and keep that audience engaged.
By engaging your audience at this stage, you build relationships and get them to trust your brand. In turn, a feeling of trust makes people more willing to buy from you.
Direct your visitors to a landing page where they will learn more about how your business/product can help them.
Ensure your landing page is well-designed to encourage engagement and give clear directions to the next step.
A good landing page should feature a bold call to action (CTA), properly used white space, and skimmable content that is relevant to the reader.
The landing page should also have simple and short forms that encourage people to fill them out. Avoid long forms because they tend to scare away leads.
Your landing page should show your target audience that you understand their pain points and that you have the ideal solution to their problems.
Use beautiful graphics and robust copywriting to communicate your message.
Step 6: Make Sales From Your Engagements
After engaging your audience and educating them about your services, your next step is to make a sale.
Your leads now trust you and are ready to buy. In addition to using a strong CTA, ensure you follow through on your promises.
For example, if you run an ad promising a 30% discount on a product, ensure your call to action directs visitors to the same bargain.
Some marketers make the mistake of making false promises to get people to enter the funnel.
Such dubious lies will always reduce the effectiveness of the ClickFunnel.
Other strategies to make more sales from your ClickFunnel include:
a. Offering Upsell Offers
Upselling involves offering your customers higher value products related to what they want to buy.
This can be done before the prospects pay for their earlier product selection or after customers have paid for their products.
Since customers are already interested in a product, they are more likely to buy related products. This makes upsells a great addition to your ClickFunnel.
b. Offering Discounts
Giving discounts is a great way to help your customers save money. If they can get a product at a cheaper price, they’re more likely to commit.
So even if you make slightly less money per sale, you make more sales overall.
Position your discounts strategically (such as before or after sales) to make them more impactful.
You can also offer them to specific customers who are more likely to appreciate their value.
For instance, if someone signs up for the email list, you can send them a coupon code as a thank-you.
c. Personalizing Your Marketing Message
Now more than ever, customers appreciate marketing messages that resonate with their personal needs.
Generalized statements are less likely to make an impact since the audience doesn’t feel seen.
Therefore, for your ClickFunnel segments, market products that resonate with a given target group.
Also, send marketing messages that apply to each segment of your audience.
Step 7: Keep Testing and Updating Your ClickFunnel
The last step to making a good ClickFunnel is constant improvement. You need to continually adjust your strategy and content to keep it performing at its peak.
One way to improve your ClickFunnel is through A/B split testing. The ClickFunnels split testing feature allows you to test various elements of your funnel.
By testing, you will find out which areas are working well and which ones are not. From there, you can make the necessary adjustments.
Another way to improve your ClickFunnel is by tracking and analyzing your conversions.
Using the ClickFunnels analytics feature will help you identify funnel drop-off points.
Some common reasons that leads drop off your funnel include difficult-to-understand steps and slow loading times.
Once you have the analytics results, use them to update your ClickFunnel.
With regular testing, tracking, and updating, you will create a good ClickFunnel that boosts conversions.
ClickFunnels Hacks, Tips, and Tricks
There is no denying that ClickFunnels is a great tool that has helped many businesses to build high-converting ClickFunnels.
As a result, these businesses have been able to scale their revenues. However, ClickFunnels has numerous features that may overwhelm new users.
If you don’t understand everything that’s offered, you’ll miss out on great opportunities.
The following tips and tricks will shorten the learning curve and help you get the hang of ClickFunnels more quickly.
1. Take Advantage of the ClickFunnels Analytics Function
The ClickFunnels analytics tool helps you track your funnel’s performance from your dashboard.
The best part is that you can follow the performance of any task you run on ClickFunnels.
You can track things like the performance of your funnel, affiliate programs, email integrations, and more.
The analytics tool will give you detailed insights such as the number of page clicks, opt-ins, and more information concerning your leads.
In addition, these analytics give you an overview of your lead behavior.
Once you have a complete analysis, you can make appropriate changes to your marketing strategy. The more you know, the more you can do.
2. Join the One Funnel Away Challenge (OFA)
The OFA challenge is a step-by-step training program that helps ClickFunnels users build and launch their first funnel.
The best part about the funnel away challenge is that it teaches you everything you need to know about building a high-converting funnel.
With it, you will learn to use ClickFunnels in 30 days and also launch your funnel. However, you need to note that you will be charged $100 for the program.
However, this is a small price to pay since you will learn faster than you ever would on your own.
3. Attend Funnel Hacking Live Events
The quickest way to grow with ClickFunnels is by learning from those who have already used it successfully.
Attending live funnel hacking events is another quick way to learn to create converting ClickFunnels.
During these events, experts and professionals share their experiences and funnel-building strategies.
In addition to learning, you can also connect with industry influencers during these events.
4. Become a ClickFunnels Affiliate
In addition to selling your own products or services, you can also work as an affiliate who promotes ClickFunnels.
This will diversify your income sources and help you earn more with ClickFunnels.
Many people have joined the ClickFunnels affiliate programs due to its good reputation and attractive commission rates.
ClickFunnels offers an Affiliate Bootcamp that teaches you how to up your game.
In addition, you will learn more about the software so you can answer your prospects’ questions efficiently. Another tip for affiliates is to choose a niche to specialize in.
When you specialize, you become an expert in that field and gain credibility.
This will enable you to quickly attend to your audience’s pressing questions, thus convincing them to take your recommendations.
5. Sell Your Products and Services Using ClickFunnels
The best way to use ClickFunnels is to sell your own products. The software allows you to sell both physical and digital products with ease.
For instance, you can offer free items that need shipping fees or digital items like ebooks and courses.
ClickFunnels has several features at your disposal that will help you make money continuously without wasting money.
Some of the marketing strategies you should try include automated messaging, product bundling, and offering upsells and cross-sells.
In addition, you can use paid ads to quickly attract more leads and generate sales.
Examples of paid traffic sources include social media ads, banner ads, and pay-per-click ads.
Paid advertising works well because it allows you to test your funnel elements before running a campaign.
6. Become a Funnel Builder
Some business owners do not have the time to learn about funnel creation. Hence there is a need to hire others to build their funnels.
With ClickFunnels, you can easily create converting funnels and become an expert over time.
And the best part is that you will not struggle to get clients. ClickFunnels has now launched Funnel Rolodex, a premier marketplace for ClickFunnels experts.
It allows funnel builders, copywriters, advertisers, and strategists to sell their services. Demand for funnel builders is increasing, so there’s plenty of room for newcomers.
Wrapping Up
Anyone can build a ClickFunnel, but building a successful one takes lots of research and time.
To make an effective ClickFunnel, you need to know your goals, use the right funnel type, attract traffic and engage with them.
Creating an effective ClickFunnel won’t happen overnight.
But with constant testing, tracking, and updating, you will end up with a high-converting ClickFunnel. Just apply the steps and tips above, and you’ll be well on your way.