It’s challenging to get the attention of your readers, let alone help them stay engaged. Luckily, adding some fun elements to your copywriting can help you do just that. The challenge is making your writing interesting and humorous, especially if you don’t consider yourself funny.
To make your copywriting fun, start by identifying the kind of humor that your audience loves and including it in your copy. Make use of witty wordplay, memes, GIFs, and emojis to add some humor to your copywriting. Just remember to avoid overusing fun because it can be counterproductive.
This article will explain why fun works in copywriting, how to make your copywriting entertaining, and some mistakes to avoid when using humor. Let’s get started!
Why Does Fun, Wit, And Humor Work In Copywriting?
Before we dive into how you can make your copywriting fun, let’s take a quick look at why fun is an important element in copywriting.
Sprinkling some humor throughout your copy will keep your audience engaged and entertained. However, fun copy does more than that.
Naturally, laughter helps break the ice, making one feel relaxed due to the release of endorphins. Using stories in your copy is a great way to make people laugh and relate to you.
Now more than ever, marketers have realized the power of injecting fun into their marketing messages. Humor helps you connect with your audience.
Sharing a few laughs with your audience helps you form connections even if they are new to your brand.
This is important to your marketing campaign because people are more likely to buy from someone they like and trust.
Entertaining copy creates a lasting and memorable impression on your audience. Research shows that the brain is more likely to recall instances that made a person laugh even after a long time.
This is vital because you want the audience to remember your brand even if they don’t see or hear about it for a while.
Humor can also help you break through to your readers. People are bombarded by marketing messages every day. Subsequently, they have learned to cope by ignoring such messages.
Humor attracts their attention, gets them to let their guard down, and gives you a chance to deliver your message. Now let’s figure out how you can inject more fun into your copywriting.
How To Infuse Fun Into Your Copywriting?
Creating any type of copy is difficult, but it is especially tricky to write funny text that engages your audience.
It’s hard because what one person finds amusing may not be funny to another. So using humor is always a risky business.
Fortunately, if you do it right, you reap big rewards. The following strategies will help you use humor in a clever way that enables you to build rapport with your audience.
1. Discover What Your Audience Considers Fun
Before you use humor in your copywriting, the first step is to find out what makes your audience smile. If it can make them laugh out loud, that’s even better!
Consider various humor styles such as highbrow, parody, deadpan, toilet humor, etc. Bear in mind that it will be difficult to please everyone at once.
Instead, find where the majority of your audience lies. Consider the cultural context of your audience, including their age, gender, interests, etc.
After considering these factors, visit forums and social media channels where your audience hangs out. Take note of their interests and look for patterns.
With enough research, you’ll be able to create something that makes them laugh. Generally, following this strategy helps you avoid random jokes that your audience may not appreciate.
Using a joke that your audience considers offensive may also create a negative impression of your brand.
2. Copy Your Audience’s Sense Of Humor
Now that you know the kind of humor that your client enjoys, create copy based on that style of comedy. Catering to your readers’ preferences helps you connect with them more easily.
You can find inspiration by following your audience’s reactions to funny posts on social media. Check posts with the most upvotes, retweets, or laughing emojis across their social platforms.
Then try to imitate and incorporate similar jokes into your copy.
3. Use Witty Wordplay
Wordplay grabs the eyes and gets people to pay attention. It is also a sort of puzzle that encourages readers to think about what they read.
Witty puns are among the most commonly used forms of wordplay. They are formed through word combinations with the same sounds (although their meanings are unrelated).
Look at this clever pun from the popular dad jokes, “My Labrador ate my hot dog while I wasn’t looking. It is a dog-eat-dog world I tell you”.
Brooklinen is an excellent example of a brand that uses puns in its copy. Their use of wordplay has enabled them to stand out from other bedding brands.
For example, their copy contains phrases like “zero bull sheet” and “holy sheet.”
4. Include Memes, Gifs, And Emojis
Memes, emojis, and GIFs are great ways to add fun to your copy. They have the power to transform bland and forgettable copy into remarkable and memorable marketing.
They also make it easy for your audience to relate to your copy and share it.
When used properly, these elements make your audience feel that your company is approachable, human, and easy to associate with.
Better still, they help you keep your copy concise because you won’t need as many words to convey your message.
Things To Avoid When Writing Fun Copy
Although making your copywriting fun has many benefits, there is a thin line between entertaining your audience and offending them.
Subsequently, there are some things you need to avoid when writing fun copy.
Do Not Prioritize Humor Over Clarity
Too much of a good thing will always cause harm. The same principle applies to using too much humor. You may think that adding more fun will automatically make your copy more enjoyable.
However, too many jokes will overshadow your message and interfere with clarity. The more fun you add to your copy, the easier it will be for audiences to misinterpret your humor.
Jokes work well when presented in a timely manner. Poor timing can adversely affect your process, so you should work to avoid it.
Don’t Force Yourself To Sound Funny
With several brands out there using humor successfully, you may feel pressured to use it as well. But unfortunately, writing a fun piece of copy is no easy feat.
As such, you may struggle to make your copywriting sound fun. But, it is easier to write entertaining copy if you are relaxed and comfortable.
Therefore, it’s best to avoid writing under pressure because the stiff humor may backfire, leading to disappointed clients and an angry audience.
If it doesn’t make sense to add a joke, leave it out.
Final Words
Now that you know how to inject fun into your copywriting remember that this practice does more than entertain your audience.
At the end of the day, it’s about forming meaningful connections with your audience and helping them relate to your copy.
Although the key goal of copywriting is to make conversions, it is also about making an emotional impact. Evoking laughter is a great way to create a lasting impression while also appealing to new visitors.
Use the strategies above to make your copywriting fun, and don’t forget to avoid the common humor pitfalls!