ClickFunnels is a wonderful program that can help businesses boost sales with its all-in-one tools and functions. If you’re starting your business or revamping your marketing approach, you might be interested in trying it out. Websites are also important marketing tools, so do you need a website if you already use ClickFunnels?
You don’t need a website for ClickFunnels. While it may not work like a website, ClickFunnels’ sales funnel builder helps businesses convert prospects into customers. Users can increase their sales with ClickFunnels and perform many functions on this platform. A website can still be useful, though.
If you have access to ClickFunnels, a website isn’t a necessity. This service has a ton of features that enable users to sell products, connect with customers, and create a unified brand experience. But does that mean that a website isn’t important for your company? Let’s explore the relationship between ClickFunnels and websites to find out.
Why You Can Use ClickFunnels Without A Website?
ClickFunnels focuses on integrating various areas of sales and marketing. To achieve this, ClickFunnels provides a self-sufficient platform that works seamlessly without external tools, plug-ins, or services. As a result, you can use all of the platform’s features without needing an existing website.
This is possible because ClickFunnels focuses on consumer-targeted landing pages that lead to education and sales.
Even if you don’t have a website for your company or don’t want to make one, you can easily carry out marketing strategies by using ClickFunnels.
If you’re just starting out with your business, you don’t need to build a website to attract customers.
Setting up websites can use up your time, finances, and it often requires technical skills.
With ClickFunnels, you can focus on building funnels that are effective and easy to set up.
These funnels help businesses attract customers who are then convinced to make purchases. All of this happens on the platform, without any need for an external website.
The numerous features available on ClickFunnels work together to accomplish different marketing goals.
Since the features are already present on the platform, entrepreneurs do not need to start from scratch to make sales.
They also don’t need to hire marketing professionals to get results. This approach helps businesses save time, money, and resources.
ClickFunnels Features
The online software uses sales funnels to achieve brand recognition, develop customer interest, increase engagement, and motivate conversion.
Sales funnels are targeted in their approach and produce reliable results.
With ClickFunnels’ main feature being the funnel generator, your brand can focus on maturing leads and converting them.
But there are more ways for you to use ClickFunnels without a website. These include:
- Marketing automation
- Creating upsells
- Building landing pages
- Email marketing
- Performance analytics
- Increasing customer list
- Affiliate programs
The Advantages of Using ClickFunnels With A Website
Nowadays, almost every prominent brand has an official website that anyone can access.
Now that we know that ClickFunnels can be used even without a website let’s look at some benefits a website could bring.
Websites may not be strictly necessary, but they can still do a lot to help your business (even if you use ClickFunnels). These two are often stronger when you use them together!
1. Credibility
Websites act as one of the official sources for a business.
Since a website reflects professionalism and the active status of a company, visitors are more likely to trust the information available on this platform.
By providing a direct channel for content and communication, business owners establish credibility for their brands.
While ClickFunnels helps increase your sales, a website brings more credibility to your business.
2. Brand awareness
With help from a website, you can communicate your brand’s identity. This can be in the form of blogs, infographics, case studies, and e-books.
Moreover, with SEO keywords and strategies used on the website, you can amplify your brand awareness.
These strategies can be aligned with the sales funnel provided by ClickFunnels.
3. Generating traffic
Brands can direct traffic to their websites by using SEO and online ads. They can also generate traffic for branded social media accounts or webinars.
This traffic could be generated organically, through referrals, or via paid ads.
ClickFunnels also drives traffic by using sales funnel strategies and integrating your social media accounts.
Moreover, you can use ClickFunnels to direct the traffic you’ve gained from social media or other sources to your website.
4. Additional sales
Many websites include pages for online shopping and payment options. This easy access may result in a higher purchase rate from visitors.
Companies can have a higher ROI when they use websites because of the low cost per impression.
Moreover, since a website is viewed as an official company platform, visitors will be more comfortable making purchases on them.
Companies can boost their profits by combining the organic traffic and increased brand awareness from websites with the targeted sales tactics of ClickFunnels.
Using ClickFunnels’ sales funnels, autoresponder, and upsells, companies can guide potential consumers through every funnel page until they make a purchase.
Then the process begins again!
5. Improved customer experience
ClickFunnels’ email autoresponder targets every potential customer with custom-made and timely messages.
Websites amplify this customer experience through simple designs, intuitive navigation, and targeted content.
All these features create a positive brand experience for prospective customers.
6. Customer support
ClickFunnels lets you send automated email replies to customers using the autoresponder.
But you can also offer customer support by providing an FAQ page on your website.
By adding a section for custom queries and contact details, businesses can respond on a daily basis. This would also cut down the cost of a telephone customer service.
7. Online presence
An active and updated online presence will reach potential customers that may not be able to access the business in person.
Therefore, it increases ease and convenience for customers.
This would also make your company accessible even after business hours or on local holidays when telephone customer service may not be available.
8. Portfolio
Websites include official content, testimonials, products, services, collaborations, and partners. This information makes up the portfolio of a brand.
In addition, potential investors and buyers often go through a business website to establish a first impression.
Therefore, if a site is designed and curated strategically, a website can portray your business as successful and professional.
9. Updates
A website is a trustworthy and convenient source for your customer base to learn about the updates and announcements regarding your company.
Combine this with ClickFunnels’ email marketing, and your customer base should be well aware of your company’s new offers, projects, and services.
10. Wider reach
ClickFunnels thrives on affiliates and word-of-mouth recommendations.
Moreover, with the virtual nature of websites, brands can access segments of consumer bases that may have been previously unreachable.
The broad reach that websites offer extends beyond geographical, cultural, and language barriers.
11. Cost-effective
Since websites can be used to sell products and services directly, business owners can cut their costs by closing or reducing their number of store outlets.
Also, startups can avoid hiring customer service staff by providing it through responses on the official website.
12. Marketing
Websites can be used to market products with the help of ads, links, and SEO keywords.
Moreover, by designing your website’s landing page strategically, visitors can find out about crucial brand-related information.
This includes return and exchange policies, customer reviews, limited offers, and other important selling points.
13. Brand Identity
For a company to gain recognition and stand out from its competitors, it needs to distinguish itself. This distinction targets relevant consumer bases and reels them in.
Websites reflect the brand persona and can establish it further through content, design, and customer support.
The visuals, typeface, and color palette are all brand elements that are strengthened through proper usage on websites.
You can also include these brand elements while designing the landing pages within ClickFunnels.
14. Content
Websites are content-rich platforms that attract and engage customer bases. Blogs build brands and generate traffic for websites.
This increases brand awareness, improves customer relationships, and encourages conversion.
Similarly, polls, surveys, and infographics can inform the audience about important statistics that are relevant to the company and the customers.
These content-filled webpages can also direct traffic to ClickFunnels’ landing pages to make conversions.
15. Integration
ClickFunnels allows you to connect your external website domain to your ClickFunnels account.
By doing this, you can incorporate your website into your ClickFunnels’ sales funnel and adjust the strategies accordingly.
This way, business owners don’t have to work on separate plans for the two platforms and can thus increase efficiency.
You don’t have to choose between ClickFunnels and a website because they are designed to work well together!
Is It Better To Use ClickFunnels With A Website?
It is evident that both websites and ClickFunnels have distinctive features to offer. ClickFunnels is more sales-oriented and can increase conversions for an enterprise. However, if it’s paired up with a well-designed website, the same enterprise could benefit from a strong brand identity and an increased traffic flow.
Websites are better at attracting organic traffic through SEO strategies. They can also be used to assess market competitors.
This, along with ClickFunnels’ analytics, can help you make changes to your sales funnel and marketing approach.
Though ClickFunnels offers an autoresponder for triggered follow-ups, it cannot respond to personalized customer queries.
Using a website in conjunction with ClickFunnels ensures that customers’ concerns are being addressed. It also approaches them with relevant messaging at critical moments.
Can You Make a Website Within ClickFunnels?
The main selling point of ClickFunnels is that it can provide integrated marketing and sales solutions under one roof. Using it alongside an external website can be efficient, but the website would not be run and edited from the same platform.
If you want to be even more integrated with your tools, ClickFunnels does let you create a website on the platform.
This will enable you to make changes and assess traffic using the available tools.
Creating a website within ClickFunnels not only keeps everything in one place but also simplifies domain registrations and renewals.
ClickFunnels takes care of the entire process and can host domains for your brand. However, the domain name would be shared with ClickFunnels.
So if you’re looking for a standalone brand identity, creating your website within ClickFunnels may not be the route for you.
If you’re an entrepreneur who is starting a business, making sales may be a long and challenging process.
This initial stage is already overwhelming, and running different platforms at the same time can be even more daunting.
So, by skipping the website and using ClickFunnels by itself, you can learn the ropes and get used to it. All the while, your business will be making sales.
Once you’ve got the hang of things and want to develop your brand further, you can create a website and use it alongside your ClickFunnels account.
Final Thoughts
It is entirely possible and effective to use ClickFunnels without setting up a website first. ClickFunnels grants access to a variety of tools.
To determine if you need a website for your business, you should evaluate how it would contribute to the goals you have established.
Whether ClickFunnels removes the need for a website depends entirely on your goals for your company and if they align with ClickFunnels’ features and benefits.
Though ClickFunnels does not always replace the benefits of a website, it can serve as an effective marketing tool.
Since websites and ClickFunnels both offer distinctive attributes, they can be used together to build a brand and boost sales.