The days of pushing cold traffic from ads directly to a sales page are gone forever. Instead, you need to move customers through a smartly designed sales process, transforming strangers into paying customers.
Both ClickFunnels and ClickFunnels 2.0 work because they eliminate the need to build a sales funnel from scratch, thus allowing you to focus on marketing. Through various templates, a drag and drop editor, email integrations, and payment gateway support, ClickFunnels is a done-for-you system requiring only a few tweaks.
Let’s get into the nitty-gritty of how Clickfunnels works, why it works, and how you can put it to good use.
ClickFunnels = Sales Funnels (Almost) on Autopilot
Building funnels from scratch is a nightmare, trust me. Read my guide on how to build a sales funnel from scratch to see how cumbersome it is.
First, you have to come up with some sort of initial offer to convince complete and total strangers to hand over their contact information to you.
This inevitably involves building a ‘tripwire’ offer that gets the funnel started.
Then you have to constantly message, nurture (read massage), and move these prospects along the ‘greased slide of sales’ until you have them red-hot and ready to buy whatever you have to offer.
This almost always involves a multi-step marketing approach, with every ‘touch’ in the funnel having to be perfectly dialed in to be effective.
And then, of course, you have to be ready at the end of the funnel to convert their interest and desire into an actual sale without fumbling at the goal line.
As I said, building funnels from scratch is cumbersome. It involves a ton of time, a ton of technical expertise.
To iterate and optimize your funnel, you have to go through that whole process all over again – rinsing and repeating every time you want to push out a new piece of your funnel.
P.S.: Check out ClikFunnels’ ‘Your First Funnel Challenge’ to quickly launch your genius business idea by skipping unnecessary steps.
What Does ClickFunnels Bring To The Table?
ClickFunnels eliminates all that headache and all of that hassle. But, of course, this isn’t to suggest that ClickFunnels is perfect. Not by a long stretch.
It’s damn good, don’t get me wrong, but there are certainly some drawbacks – especially for those that want to create overly complex sales funnels (particularly useful with high ticket sales).
These drawbacks, though, are never deal breakers.
ClickFunnels simplifies the process significantly – almost to the point where sales funnels can be built on autopilot.
Russell Brunson and his team have smashed it out of the park with this platform.
They give you all of the technical tools you need to build effective funnels (every piece of the funnel, too) with just a couple of clicks.
Furthermore, they also provide templates and resources to guarantee your funnels are built with smart sales psychology and persuasion, too.
This isn’t just a ‘website builder’. ClickFunnels is so much more than that.
This platform offers all the raw materials you need to build automated sales machines that make money even while you sleep.
Breaking Down the Six ClickFunnels Highlights
Let’s quickly run through the core components that make ClickFunnels so effective.
These are the bread and butter elements of ClickFunnels that have attracted more than 100,000 marketers to use this platform.
It has been used to create north of 9.2 million funnels, processing over $12.5 billion (billion with a B) worth of sales since ClickFunnels started.
1. Funnel Templates
The meat and potatoes of the ClickFunnels service are the prebuilt funnel templates you’ll immediately have access to.
Read my article on ‘What is a funnel template?‘ to understand their basics and working.
Plus, my guide on ‘How to make a funnel template‘ is an insightful resource into doing it from scratch.
Dozens of funnel templates are already available in the ClickFunnels library.
They are ready to be deployed ‘as is’, but can also be completely customized by savvy marketers to improve their effectiveness even more.
With these funnel templates, ClickFunnels users can hit the ground running with sales funnels that are smartly designed.
They are built on rock-solid marketing principles responsible for more than $12.5 billion in sales and counting. Talk about a head start!
2. Drag and Drop Editor
The drag and drop editing tools of ClickFunnels make customizing those prebuilt templates effortless.
You don’t have to pay a design team to edit anything, and you definitely don’t have to pay them a fortune to build your funnels from scratch, either.
Instead, you’ll be able to customize, tailor, and optimize these funnels – as often as you’d like and as much as you’d like – to get exactly the results you are looking for.
3. Tight Email Marketing Integrations
Every sales funnel is built on top of multiple ‘touches’ with potential prospects.
There’s no better way to connect with potential prospects in a sales funnel than by combining email marketing with your landing and sales pages.
Email allows you to reach out to your customers (and your potential customers) as often as you like for absolutely zero dollars.
And all your marketing messages are instantly delivered with detailed analytics available, too.
Being able to use ClickFunnels with your favorite email marketing solutions (rather than being forced to use a system you’re not familiar with) is huge.
4. Simple Landing and Sales Page Editor
Too much clutter on your landing or sales page will kill your conversions. ClickFunnels understands this better than most.
It’s why they offer really simple landing and sales page editor tools. These tools almost handcuff your ability to over design.
I’ve extensively covered the ClickFunnels page editor features in my in-depth guide.
You are forced to practice solid sales and psychology principles on two of the most important parts of your funnel – your landing page and your sales page.
See my article on ClickFunnels Landing Page Templates to see how beautiful and helpful they are.
5. Detailed Tracking and Analytics Tools
There’s no such thing as a ‘set it and forget it’ kind of funnel, no matter what you might have heard from other so-called marketing gurus out there today.
You always have to test, optimize, and look for ways to improve the effectiveness of your funnel.
That’s only possible if you can look at the hard data of your funnel to see where people are jumping in, where they are jumping out, and which parts of your funnel are triggering the highest amount of sales (and why).
ClickFunnels puts all of that information at your fingertips. You don’t have to set up a secondary analytics system. You don’t have to crunch the numbers on your own.
You don’t have to worry about overly complex reporting that you need a degree in Egyptian hieroglyphics to decipher, either.
Everything is there in black-and-white with the ClickFunnels analytics system.
6. Payment Gateway Support
What good would a funnel be if you weren’t able to process the sales that you’ve been ginning people up for?
ClickFunnels has multiple integrations with all popular payment gateways (like PayPal, Stripe, etc.) to make collecting money effortless.
The easier you make it for your customers to buy whatever you have to offer, the higher your conversion rates will be.
ClickFunnels simplifies the actual buying process significantly.
Join the ClickFunnels free trial to avail its benefit – you literally have nothing to lose!
Now that you know that ClickFunnels does work, maybe it’s time to understand: How Exactly does ClickFunnels Work?
Thoughts?
At the end of the day, I can confidently say to you that ClickFunnels really works the way Russell and his team promise it will.
This is one of the few ‘must-have’ pieces of online marketing software you’ll want to get your hands on.
There’s a reason why more than 100,000 online entrepreneurs are using ClickFunnels right now (this minute) to make money even while they sleep, all thanks to the funnels they’ve built with this software.
Put your sales process on autopilot with the help of ClickFunnels today. You won’t regret it!